The Scope of Mobile Today

We’re almost halfway through 2012. Can you believe it?

The skyrocketing number of smartphone users and amplified mobile marketing budgets tell us one thing: the scope of mobile is broadening more and more each day.

As we near 2012’s median, here are insights into the booming world of mobile:

Mobile Web

• Mobile Web is predicted to reach 2 billion users by 2015.
• The largest age group of mobile Web users is ages 25-34, making up 25.6% of the user population.
• When looking at the entire population of mobile Web users, 51.3% are male and 48.7% female.

Mobile Activity

• An average mobile device user has their smartphone with them 23 hours per day.
• The most common mobile activity is text messaging (74.3%), with photos (60.3%) and email (40.8%) trailing close behind.
• 58% of all SMS opt-ins are done by the 25-34 age group.

Mobile Advertising

• The average mobile marketing/advertising budget is between $75,000 and $100,000 per campaign.
• The mobile advertising market is expected to surpass $5 billion by 2015 (compared to the $1.24 billion in 2011).
• Mobile search makes up the largest investment of advertisers (49%), and following that are display advertising (33%), SMS/MMS marketing (12.2%) and mobile video (5.8%).
• 71% of smartphone users have used mobile search after seeing an ad.

Mobile Shopping

• Nearly 1/3 of consumers say mobile is their go-to shopping method.
• 87% of consumers shop via websites on a laptop, 14% on a smartphone and 9% on a tablet.
• Men and women engage differently on mobile devices when it comes to shopping: women use smartphones to make their shopping experience more social, while men use it to find information about their potential purchases.
• Mobile coupons generate 10x the redemption rate as traditional coupons.
• 70% of smartphone users use their devices when shopping in-store, and 29% who do end up purchasing the item online–this is called the Showroom Effect.
• 53% of those mobile searchers have made a purchase after a smartphone search.

QR Codes

• 50% of smartphone owners have scanned QR codes, and 18% of them made a purchase after scanning.
• 48% of companies plan to invest in advertising with QR codes in 2012.

So, there you have the numbers and be you informed! Ignorance is no longer an excuse for marketers not tapping into mobile. It’s clear that advertisers certainly have a wide range of mobile options to choose from, with mobile Web, advertising, SMS, coupons and QR codes at their fingertips.

Hello generation mobile!

Check out the following sources to see where the numbers came from:

Mobile Marketing by the Numbers [INFOGRAPHIC]

Is Mobile Advertising the Future of Marketing?

How Consumers Engage with a Mobile Device