Black Friday and Cyber Monday yielded a high volume of engagement in mobile commerce among consumers, and its popularity and usage is expected to soar even higher as the holiday season continues.
On Black Friday and Cyber Monday, many large retailers such as Amazon, Best Buy, Target and Walmart offered staggering deals to encourage customers to shop online, which in turn produced an increase in purchases made on mobile devices.
A study by Motricity showed that 70% of mobile device-shoppers made more purchases from their smartphone in 2011 than they did in 2010.
We’ve said it before, but this may prove to be the biggest year for mobile commerce thus far.
- Mobile platforms were responsible for 14.3% of all online shopping traffic on Black Friday, according to IBM.
- Black Friday and Thanksgiving Day brought record mobile engagement for PayPal, with over 500% increases in global mobile payment volume compared to 2010.
- On Black Friday, mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices, according to IBM.
- By 3PM E.S.T on Cyber Monday, mobile users had accounted for 7.7% of all online shoppers, which more than tripled last year’s numbers, according to Dow Jones.
If you’re a brand, small business, or large retailer, take advantage of all the mobile shoppers. Shoppers are going to continue looking for deals and discounts into December as they’re finishing up their holiday shopping, so make sure to leverage mobile marketing to reach those consumers by doing the following:
- Create a mobile-friendly website for shoppers surfing the Web for deals on their mobile devices.
- Issue mobile coupons through text messaging to target the consumers looking for deep discounts.
- Implement QR codes at the point-of-sale to encourage customer interaction.
- Consider the different ways in which consumers interact on their mobile devices, including peak days of the week and times of day that they browse the Web, send text messages, check their social networking sites, look for coupons, etc.
Retailers, businesses, and brands— gear up for the rest of the holiday season. Shoppers are going to be active on their mobile devices, so take advantage of users’ increased mobile engagement during the holidays by creating an integrated campaign that reinforces your message, raises awareness, and creates excitement so that consumers will want to engage with you.
Mobile payments are on the rise this holiday season! Black Friday shopping proved to be very mobile, with consumers looking for coupons and deals for both in-store, and online purchases.
According to an announcement Monday from eBay, shoppers opted to reach for their mobile phones and tablets in record numbers this year on Black Friday.
The combination of mobile shopping data from eBay, PayPal, and ecommerce and interactive marketing services provider GSI Commerce tells the whole story:
- Shoppers in the U.S. purchased nearly two and a half times as many items via eBay Mobile this Black Friday when compared to 2010.
- Correspondingly, PayPal Mobile announced a six-fold (516%) increase in global mobile payment volume compared to last year.
- GSI Commerce announced a three-fold (254%) increase in U.S. mobile sales on Black Friday.
“Shoppers are increasingly choosing the convenience of mobile to find the best deals from wherever they are while avoiding big crowds and long lines,” says Steve Yankovich, vice president, Mobile, for eBay Inc. “The ability to simply pick up your phone or tablet and purchase what you want, when you want it, has become an attractive alternative to shoppers in record numbers this holiday season.”