Tag Archives: mobile

What Drives Social Media Searches and Engagement? [INFOGRAPHIC]

As it turns out, social media and search go hand-in-hand.

From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.

top social media passions infographic 11 Infographic: What Drives Social Media Searches and Engagement?

Article Source: http://www.mobilemarketingwatch.com/infographic-what-drives-social-media-searches-and-engagement-32547/

Using Mobile Marketing To Improve Your Business’s Visibility

Mobile marketing is a new way to reach a massive audience. Take some time to get to know more about how you can use mobile marketing by reading the pointers below.

When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Mobile device screens are small, so droning on and on about a product just to get more keywords in is annoying to readers. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.

TIP! Put your customers first. Understanding the wants and goals of your customers is the basic premise of mobile marketing.

Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.

You can gain an advantage by keeping an eye on what your competitors have been doing. You need to be discernible from the competition.

You need to have a home base if you are developing a mobile platform that will stand alone. You should want people to visit your webpage or keep them coming back to it. Do not ever base everything completely on a mobile marketing campaign.

TIP! Keep mobile marketing content messages brief and to the point. Make sure the messages you send can be absorbed quickly and understood by your customers.

Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.

Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There are many choices to make about app features; the possibilities are endless.

The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. This should be your strategy as well. Begin with simple texts and calls, then expand your campaign to include things like video content and social networking. Try everything you can to reach potential customers.

TIP! Use a mobile marketing strategy that keeps you visible and relevant. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.

Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. If a person can’t understand your ad, you might lose a customer.

Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.

Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. If not, you risk losing customers due to technical problems.

TIP! Avoid sending messages to people at inconvenient hours of the day. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.

Keep in mind that mobile users have a more difficult time navigating webpages. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.

Split test the mobile capabilities your site. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. Then use the one that gets the most conversions.

If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. It is very easy to screw up an SMS strategy because of how it notifies consumers. It can seem like you are being pushy. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. This is a great way to build up your brand loyalty.

Mobile Devices

Your mobile website should include maps and directions that are easy to use with a mobile device. There are a lot of people that rely on mobile devices for getting navigational directions. Create an easy way for your customers to reach you. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Consider using an external link to a known site, like Google maps, for your customers.

As a method of enticing customers and expanding your branding, try QR codes. Your customers can use your QR codes to instantly access special promotions and discounts. All they need to use your QR codes is a cell phone. QR codes make it easier to market your products to your customers in a quick way with information they can use.

TIP! When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.

Have relevant content. It’s easy to go overboard when entering the mobile marketing arena. Be sure your messages have a purpose. Approach things from your customers’ perspective and send out messages they would judge as interesting. Fill the needs and wants of your customers to ensure that they stick with you and continue to buy your products.

Promote your new mobile marketing campaign as a means of gaining access to exclusive offers and special savings. Advertise your deals on a host of different platforms to reach a wider audience. If people truly believe that your mobile campaign will help them, there is a good chance they’ll sign up. Let them know it will be fun and they will be better informed.

You can always improve your advertising. Be sure to look at the competition and see what is proving effective for them. Use the advertising tips discussed here to gain a competitive edge in your market arena.

Article source: http://bobsmlmblog.com/index.php/using-mobile-marketing-to-improve-your-businesss-visibility-5/

Top Benefits And Tips For Mobile Marketing

Some industries absolutely must use mobile marketing to survive, but using it well can be difficult. There is so much to learn both on the marketing side and the technical side. Read on to learn how you can easily and effectively integrate mobile marketing into your business plan.

Older cellphones cannot properly display the same sites as newer smartphones or tablets, so your links need to lead to different sites for different phones. If you use a flash player on your website, only provide the cellular link.

TIP! A picture-to-screen feature can boost your mobile marketing campaign. Utilizing a picture-to-screen campaign allows customers to utilize their mobile phones to take pictures.

Do not send too many offers on mobile platforms. Stick to the essential ones. With this you know that your customers will not tire from your messages and look for to see all you have to offer.

It is important to have your own dedicated short code. The price tag is higher, but this will help to protect your brand. Doing this will also protect you legally.

Every successful mobile campaign should have a home base. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Do not ever base everything completely on a mobile marketing campaign.

TIP! Check out the things your rivals are doing, you will get advantage when it comes to social network marketing. You must be unique from your competitors.

Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Realize that is an issue and act accordingly.

Mobile Web

Check to verify that your mobile web site works on every popular mobile web browser in use. It’s important that your messages work no matter what type of phone your customer is using. It’s going to be a lot easier for you to use a simplified message, rather than trying to make a custom message work across all platforms. Mobile marketing and the KISS principle work well together.

TIP! Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. If you send texts that do not make sense or work, you will not succeed.

Be sure to test mobile websites and ads on multiple mobile devices. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. Your website and content might look different on each device. Your mobile marketing campaign should be tested on all popular devices, to be sure that it looks right on each one.

Creating a mobile app with lots of helpful information for your target market is a great mobile marketing strategy. Any apps that give users helpful hints or useful information are wildly popular. You can use your app as a lead-generation tool for other products, or sell the app directly for profit.

Mobile Marketing

TIP! You should never send messages to your customers without a good reason. Every message you send should contain information that matters to your readers.

Understanding how mobile marketing works is very important if you want to use it to help your business reach as many people as possible. The points in this article have hopefully given you a better understanding of how mobile marketing can work for your business. Use the pointers presented here as a starting point.

Article Source: http://larne-business-marketing-advertising.co.uk/mobile-service/top-benefits-and-tips-for-mobile-marketing/

The State of Mobile Content Marketing [INFOGRAPHIC]

With all the technology that is now available, content is being consumed in many different ways and on many different devices. While desktops and tablets are big players in the game, mobile devices seem to have a big influence on click through rates and browsing. In 2013, mobile content marketing will generate a large return on investment if done properly.

We gathered research from our corporate blogging platform client, Compendium, and email marketing software client, ExactTarget, to show the impact of mobile marketing over the past couple of years and what is yet to come. When all the data was put together, there were some startling findings:

  • Open rates on mobile devices have increased by 300% from October 2010 to October 2012.
  • Mobile email creates twice as many conversions as social activities or search.
  • Mobile may not mean “on the go.” 51% of US mobile users browse, search, and purchase on mobile devices at home.
  • Web visits on a mobile or tablet device are highest on Thursday at 15.7%.
  • SMS marketing messaging is becoming more popular, with 31.2% of agencies using this tactic to increase click through.

What is the state of mobile content marketing? Get in the game, or lose the opportunity for click throughs, conversions, and engagement.

Mobile Content Marketing Infographic

Mobile & Loyalty Programs [INFOGRAPHIC]

This infographic from Chadwick Martin Bailey illustrates the potential of loyalty programs coupled with mobile wallets.

loyalty and mobile 5148cf5434603 Mobile & Loyalty Programs [INFOGRAPHIC]Article Source: http://trends.e-strategyblog.com/2013/03/20/mobile-loyalty-programs-infographic/9607

Mobile Marketing Budgets to Balloon in 2013

Budgets for mobile marketing will get bigger next year, according to a new study run by Strongmail and presented by eMarketer.

The study in question suggests that 70% of marketers will ramp up their mobile budgets in 2013.

“A lot of brands have spent far too much money on mobile applications,” Scott Forshay, a mobile and emerging technology strategist for emarketing company Acquity Group, tells Mashable.

The time for greater emphasis and financial backing on mobile marketing has finally come.

This year, mobile ad spending in the U.S. is expected to reach $2.6 billion. That includes spending on display, search and messaging-based formats. And another estimate shows mobile advertising on smartphones will be a $5.04 billion industry by 2015.

“Of that $2.6 billion spent, $2.5 [billion] of that was probably wasted,” Forshay admits. “Probably the biggest error brands have made as they venture into mobile is that they think mobile is the same thing they’re doing for the website, just down to a 4-inch form.”

“Mobile users are not tethered to a desktop. They need timely information to drive them into stores with positive purchase intent,” he says, adding that marketing on mobile devices “will need to be timely, personal and contextually relevant (people expect their phone to be customized to who they are), in order to work.”

Article Source: http://www.mobilemarketingwatch.com/mobile-marketing-budgets-to-balloon-in-2013-24180/

Why is SMS Not Playing a Bigger Role in Brands’ Marketing Efforts?

Macy's SMS

When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook SMS?

Part of the problem is image – SMS is often closely associated with feature phones and, therefore, bypassed when brands start thinking about smartphones. There are other issues such as difficulties getting short codes and the need to work with carriers, but with open rates of nearly 100 percent, some big marketers such as Dunkin’ Donuts and McDonald’s are beginning to take notice.

“SMS is an overlooked channel,” said Julie Roth Novack, senior vice president of mobile solutions at Vibes. “It went out of favor a year or two ago with the growth in smartphones.

“In people’s minds, SMS is connected with feature phones but the fact of the matter is SMS is the No. 1 app on smartphones,” she said. “There is this idea that because you are going after smartphone users, you don’t need SMS.

“We have really seen a shift in the past six months, with our retail partners saying that SMS is a critical part of their strategy.”

Short codes a challenge
SMS service providers agree that it has not reached its potential as a marketing technique, often because marketers get so excited about the richer experiences they can deliver via apps and the mobile Web.

There are other challenges, too, such as that marketers need to have a better understanding of how SMS can fit into a broad mobile strategy. Additionally, a certain level of expertise is required to set up an SMS program to insure that the permissions are structured properly and to understand how to work with the wireless carriers.

Perhaps of the biggest challenges are the short codes used in SMS campaigns. Typically, a mobile phone user is asked to text a keyword to a short code initiate a dialogue of some kind with a marketer.

“One of the largest hurdles for brands wanting to leverage SMS marketing is understanding and dealing with the short code process,” said Jared Reitzin, CEO of mobileStorm, Los Angeles. “Since SMS relies on the use of shared or dedicated short codes, brands have to wade through the confusion, ambiguity and complication of short code setup, provisioning, regulation and best practices.

“Until these processes are simplified and made much more affordable, brands will continue to skip SMS as a viable marketing channel,” he said. “Broader use of SMS marketing will come when the barrier of entry is lowered substantially in terms of acquiring and using short codes, in addition to regulatory scrutiny for not only large organizations, but small businesses as well.”

SMS success
In addition to these challenges, marketers often do not know how to market via SMS because of the limited character count and lack of rich media. However, increasingly marketers are understanding that SMS, with its immediacy, broad reach and high open rates, can be an important way to drive users to richer app and mobile Web experiences.

“Through its inherent limitations with character-count and lack of rich media, SMS is better used as a contact point to drive engagement to other relevant channels, rather than being used exclusively to drive a specific action,” Mr. Reitzin said. “The primary benefits of SMS are the immediacy, the nearly ubiquitous reach, and the nearly 100 percent open rate.

“Using these attributes to drive traffic to more engaging channels like the mobile Web or mobile apps is where it’s true power lies,” he said. “Until marketers understand this formula, its full potential will never be fully realized.

The examples of SMS’ success are numerous and growing.

For example, Dunkin Donuts recently sent 7,500 mobile coupons via SMS that offered a latte for $.99, per Mr. Reiztin. The brand supported the SMS call-to-action through local radio mentions and WAP targeting on local-interest sites.

The promotion increased in-store traffic 21 percent and a full 17 percent of participants forwarded or showed the message to a friend for the all-important viral effect.

“The potential for SMS growth has still not reached its apex,” said Jeff Hasen, chief marketing officer of Hipcricket, Kirkland, WA.

“Companies need to have an understanding of their customers’ desires and needs from a marketing perspective,” he said. “SMS isn’t for every brand and that baseline user knowledge is the first step to a successful mobile campaign.

“SMS campaigns are an excellent way to engage with consumers, offering a call-to-action that they can’t pass up. Marketers that can go the next step by making their SMS campaigns relevant and local will see a greater response and return on investment.”

Article Source: http://www.mobilemarketer.com/cms/news/messaging/13218.html

In a Relationship: College Students and Their Smartphones [INFOGRAPHIC]

College students aren’t just concerned with getting good grades and finding the best parties. More than ever, they’re using their smartphones to navigate life on campus.

On the bus, waiting in line, in bed, on the treadmill and even while driving, college students can’t seem to put their phones down. Fifty-two percent say they often check their phones before getting out of bed in the morning, according to one study. Nearly half do so while in bed at night before they fall asleep.

Thirty-five percent say they sometimes use their phones while driving but stopped at a red light, and nearly 20% say they sometimes use them while the wheels are even moving. But it’s not all addiction and danger. Forty-five percent of college students say smartphones frequently help with school assignments, and 46% say they’re often helpful for work-related tasks.

The Internet education portal OnlineColleges pulled this data and more from sources including the Pew Internet & American Life Project, University of Colorado and Nielsen to produce the infographic below.

Among other notable findings: More colleges students use iPhones than any other device, email has nearly caught text messaging as the most popular use for smartphones among college students and nearly half of students use their phones to check the weather.

Check out the full infographic below for more information and let us know in the comments — do you think smartphones are doing more to distract or help college students?

Article Source: http://mashable.com/2012/06/30/smartphones-college-students-infographic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

Restaurant Industry Is Leading the Pack in Mobile Adoption [INFOGRAPHIC]

The restaurant and food industry is embracing the mobile movement more than other business sectors, according to a new infographic.

DudaMobile, a service that makes websites mobile ready, found that restaurants and food services from pizzerias and bakeries to food trucks take 28% of the total percentage of small to medium-sized businesses that have a mobile-friendly site.

This category is far more advanced than other industries looking to reach out to smartphone users, including professional services such as locksmiths and attorneys (16%), health and wellness including spas and salons (10%), travel and tourism such as hotels (8%) and automobile/transportation (6%). Retailer was number six on the list (5%) for small to medium-sized businesses.

DudaMobile also noted that nearly 20% of visits to a mobile-optimized website result in an immediate call to the business.

The infographic also noted that 70% of smartphone owners use their device while shopping. In addition, about 51% of business travelers use mobile devices to find out information while on the go.

For a full look at which industries are embracing mobile, check out the infographic below.

Article Source: http://mashable.com/2012/06/14/mobile-adoption/

5 Mobile Marketing Questions Every Business Owner Needs Answered

Everywhere you look, people are on their smartphones — but many aren’t talking. They’re browsing, texting and using apps, which makes them a tempting target for marketers.

According to communication technologies agency the International Communication Union, there are now 5.9 billion users of smartphones and other mobile devices, representing 87 percent of the world’s population. The ICU also reports that 1.5 billion people are using the mobile web.

That’s a huge business opportunity. But where do you start? Here is some insight on five mobile marketing questions every business owner wants answered.

1. Should I build a mobile website or a mobile app?
Most businesses will want to build or optimize their websites for mobile rather than build an application. Think of the fundamental reasons your customers would visit your website, especially if they’re on the go. Make sure that on a phone or tablet screen your site’s navigation is easy to use, there’s no need for unnecessary zooming or scrolling, and the main things your audience wants are easy to locate.

One of my favorite examples of a great mobile website is PapaJohns.com. There are three big buttons — order a pizza for delivery, order a pizza for pick-up and find a location. If you want something else, go to the website on a computer, not a phone.

2. When does a smartphone app make sense?
Apps don’t replace your mobile website. They supplement your audience’s experience. Some businesses — especially media outlets or those with a high volume of original content, such as blog posts or videos — may be able to develop a useful service via an app.

New York’s Mermaid Oyster Bar includes its menu, locations, hours and a reservation link on its mobile-optimized website, along with a button to install its Oysterpedia application. The app is a companion encyclopedia of all things oyster, including photos and descriptions of the many varieties. It lets users bookmark their favorite oysters and share information with their social networks.

The app is subtle. It doesn’t directly ask people to visit the brick-and-mortar location, but it certainly establishes the restaurant as an authority. And where would you prefer to dine on oysters? Where the authority prepares them, of course.

3. What is responsive design and should I invest in it?
Responsive design is a relatively new approach to web design and development that essentially bakes in mobile optimization to your website rather than your having to create multiple site designs. Think of it as having one website rather than three — one for the desktop browser, one for a tablet and one for a phone.

Some content management systems and blog themes are emerging that incorporate responsive design. Also, many developers are building new websites with responsive design techniques in mind. So, responsive design can be had for minimal investment if you’re using WordPress or a similar open-source content management system.

4. What are QR Codes and how can I use them?
QR, or quick response, codes are basically bar codes that serve as a link to send a phone’s browser to a web address. Users scan the code with a QR code reader they have downloaded to their phones.

You can use QR codes to deliver coupons, get customers to register for your email newsletter, or even send them to “Like” you on Facebook. But be sure to make the QR process simple and efficient. The web address you send people to should be optimized for mobile, and you should include instructions on using the code for newbies.

Just over 6 percent of U.S. mobile users had scanned a QR code as of mid-2011, according to digital analytics service comScore, Inc. So, the market penetration is small. But the adoption of QR use has grown exponentially since the bar codes hit the U.S. market in the mid-2000s.

5. How close are we to mobile commerce?
Depending on your definition, we’re already mobile-commerce ready with existing technology. Not only do mobile hardware accessories such as Square provide credit card readers that plug into your mobile devices, but platforms including Flint Mobile also remove the hardware requirement by using your phone’s camera to scan the credit card number.

But other products such as Google Wallet, which incorporate Near Field Communications — a far more secure radio communication from a device like your phone to another device such as a cash register — are still in limited testing phases. The carrier, device and operating system companies have yet to agree on industry standards for security and privacy protection. So you’re not likely to see people waving cell phones in front of your credit card readers in the near future. Still, keep an eye on Google Wallet and other mobile commerce developments.

We have answered some of the basic questions, but there’s a lot more to know about mobile marketing before you dive in. Helpful online resources include Google’s HowToGoMo.com and the site mobithinking.com, which includes many statistics and insights.

Article Source: http://www.entrepreneur.com/article/223711

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