Tag Archives: applications

What You Should Know About Mobile App Privacy

If you dabble in the mobile apps realm, you may already know that there’s a lot of buzz going around regarding privacy.

Congress is creating new laws and regulations to make sure companies in the mobile industry are upholding their responsibilities in ensuring users’ privacy. Regulators have been intensifying the discussion in order to force companies to make changes to improve their privacy practices.

In addition, the FTC, California Attorney General and the White House have recently made announcements regarding mobile app privacy.

Regulators want to ensure that customers have access to privacy policy information before they download applications. The California Attorney General announced an agreement with the leading app stores to add a field in the app submission process for developers to include a privacy notice or link to a privacy policy. In addition, the app stores have agreed to provide a way for consumers to report apps that don’t comply with privacy laws.

The White House also announced a data privacy framework that creates a “Consumer Privacy Bill of Rights,” which includes mobile application privacy issues.

This past week, a class-action lawsuit was filed against 18 mobile application companies due to reports that these companies violate privacy laws by stealing users’ address books.

Twitter, Apple and Facebook are among the companies being sued for violating users’ rights.

So, what should mobile application companies due to prevent problems with regulators?

Be transparent about your privacy policy, don’t collect more information than you need, and make sure to protect your users’ information!

 

The Radical Growth of the App Economy [INFOGRAPHIC]

Since the launch of the first iPhone in 2007, the production and mainstream usage of smartphones has exploded. The device opened a world of innovation in mobile technology, which was soon followed by a similar boom from apps.

Today, we rely on apps to do just about everything, from keeping us organized to pure entertainment. Millions of downloads later, the app economy is as strong as ever.

App development has created 466,000 jobs across all available platforms, according to a survey performed by TechNet. This includes local baristas, since many developers rely on coffee shops to get work done.

Our friends at Frugal Dad have created this infographic about the economy and how it’s been affected by smartphones and apps.

Original Article

Zynga Tests ‘Reward Advertising’ in CityVille

Social network game developer, Zynga, is rolling out their own version of loyalty marketing, rewarding users for interacting with advertisers in various ways.

Zynga, aiming to expand its advertising revenue without annoying users, is quietly experimenting with “reward advertising” on CityVille that lets players earn energy by interacting with a sponsor.

Sponsors for the program, which rolled out in December, include Coca-Cola, MasterCard and the DVD release of the 20th Century Fox film What’s Your Number?. When players got to a point in CityVille where they needed more energy, some had the option of “interacting” with the advertisers in various ways. In the case of the film, players were required to watch the trailer. MasterCard gave users a short survey.

Players were exposed to the ads when they ran low on energy, in which case they’d see a window like this:

The idea of using in-game rewards as a prize for being exposed to advertising isn’t new. Facebook rolled out a program last May that rewarded users with Facebook Credits for watching ads in games from Zynga, among others. The Facebook program appears to have been limited, though.

Zynga, which only makes a fraction of its revenue from advertising (most come from purchases of virtual goods), seems to have had more success with reward advertising and is planning to include roll it out to FarmVille and Empire & Allies in coming weeks. Zynga’s other forms of advertising include banner ads and branded integration.

For instance, a June program gave FarmVille players coveted “Double Mastery” points on crops and trees harvested within seven days when they place a Capital One Visigoth statue on their farms.

 

Original Article

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