Category Archives: Social Media

What Drives Social Media Searches and Engagement? [INFOGRAPHIC]

As it turns out, social media and search go hand-in-hand.

From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.

For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.

top social media passions infographic 11 Infographic: What Drives Social Media Searches and Engagement?

Article Source: http://www.mobilemarketingwatch.com/infographic-what-drives-social-media-searches-and-engagement-32547/

In a Relationship: College Students and Their Smartphones [INFOGRAPHIC]

College students aren’t just concerned with getting good grades and finding the best parties. More than ever, they’re using their smartphones to navigate life on campus.

On the bus, waiting in line, in bed, on the treadmill and even while driving, college students can’t seem to put their phones down. Fifty-two percent say they often check their phones before getting out of bed in the morning, according to one study. Nearly half do so while in bed at night before they fall asleep.

Thirty-five percent say they sometimes use their phones while driving but stopped at a red light, and nearly 20% say they sometimes use them while the wheels are even moving. But it’s not all addiction and danger. Forty-five percent of college students say smartphones frequently help with school assignments, and 46% say they’re often helpful for work-related tasks.

The Internet education portal OnlineColleges pulled this data and more from sources including the Pew Internet & American Life Project, University of Colorado and Nielsen to produce the infographic below.

Among other notable findings: More colleges students use iPhones than any other device, email has nearly caught text messaging as the most popular use for smartphones among college students and nearly half of students use their phones to check the weather.

Check out the full infographic below for more information and let us know in the comments — do you think smartphones are doing more to distract or help college students?

Article Source: http://mashable.com/2012/06/30/smartphones-college-students-infographic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

At Last! Facebook Allows Pages to Schedule Posts, Assign Admin Roles

Big changes are afoot at Facebook. Yesterday, we announced the rollout of Promoted Posts on Facebook that allow marketers to extend the reach of their page content. Today, two new changes that marketers have been requesting for what seems like forever are finally rolled out: the ability to schedule posts, and the ability to assign roles to page admins.

Hooray!

First, let’s take a look at the different admin roles and what permissions they’ll have.

Creating Facebook Page Admins

Here’s a matrix Facebook released in its Help Center that explains the 5 different roles a page admin can have, and what responsibilities those roles entail:

facebook admin roles

So a page manager is the ruler of the Facebook realm, and can do everything from create ads to moderate comments to promote and demote other page administrators. But not everyone should have that level of responsibility (or ability). You can limit some administrators to just content creation, some to just moderators, and some to simply analyzing your page Insights.

Why might you do this? Think of it this way — ever had that boss that wakes up in the middle of the night curious about how your Facebook page is performing, takes a look at your Facebook page Insights, freaks out at some numbers he doesn’t quite understand, and then starts posting updates every 15 minutes to “improve engagement?” That’s the guy you’ll demote to the ‘Insight Analyst’ role. Hey, that’s a pretty sexy name if you ask me!

Or perhaps you have a new social media intern who hasn’t quite mastered your social media strategy or brand voice, but you want to get her immersed in your social media presence so she can, you know, learn it. Maybe her role as a page administrator is ‘Moderator’ so she can do some social media monitoring, but doesn’t start messing with the page’s apps and status updates.

Sounds pretty handy, eh? To set these permissions on your own page, go to the top right corner of your screen and hit ‘Manage,’ then select ‘Settings‘ in the drop-down. That will take you to this screen:

facebook admin roles manager insight analyst

Under ‘Admin Roles,’ simply select the page administrator whose permissions you’d like to change, and select the role for which they’re best suited. Voila! You’ve now edited the roles and permissions of your Facebook page administrators. And, bonus — there is no limit to the number of admins a page can have!

Scheduling Facebook Posts

And now, for the other half of this exciting news … the ability to schedule posts! Until now, you’ve probably made use of a third-party app (still a viable solution!) to schedule your Facebook posts in advance, or you’ve simply gotten used to logging in to your Facebook account every couple hours to post your next update. But now, you have options; take a look at how easy it is to schedule your posts right in Facebook:

facebook post example

To schedule your post, simply go to your page’s sharing tool like you usually do, and select the type of post you want to add to your page. Once you’ve crafted your update, click the little blue clock icon in the lower left corner of the sharing tool, and select the year, month, day, hour, and minute at which you’d like your post to appear in the future. Then click ‘Schedule‘!

You can schedule a post up to 6 months in advance in 15-minute intervals. If you choose a date in the past, however, the post will appear immediately on your page’s timeline. And no time zone calculations are needed, either — Facebook will automatically correspond to the time zone you’re in! Pretty easy, huh?

Facebook has made no mention of a timeline for when these two features will be rolled out to all pages, so just be on the lookout.

Do the SoLoMo-tion

Have you ever heard of the term “SoLoMo”?

It’s the playful acronym for the marketing triple threat: Social, Local and Mobile.

The concept emerged in response to the world’s obsession with social media, the smartphone and tablet boom, and the increasing adoption of geo-location technology. Why use just one of these channels, when you can take advantage of all THREE at the same time?

SoLoMo is about getting local information on demand and staying connected to your social network, no matter where you are on the globe. Small-to-medium-sized businesses need to learn how to make the SoLo-Most out of their marketing efforts.

Location-based engagement (LBE) is defined by MomentFeed as “any action a consumer takes to engage with a place.”  This type of engagement can include local search, checking in, leaving reviews, redeeming coupons and offers, tagging and more. Social engagements like check-ins are valuable because the business is being exposed to hundreds and thousands of people across the social sphere.

One of the core strengths of SoLoMo is its ability to drive loyalty by revolutionizing coupons and deals.

Location-based mobile platforms allow businesses to create location-specific offers, and can reward those customers who come in and check in. Many consumers are using applications such as Foursquare, Groupon and Pushpins to find relevant local deals.

At SMS Masterminds, we have developed a piece of technology that embodies the core functions of SoLoMo. Our Loyalty Rewards Kiosk perfectly integrates social, local and mobile to create a loyalty program like none other before.

The Loyalty Rewards Kiosk is a touch pad installed at the point of sale to allow consumers to opt in to an advertiser’s marketing program simply by entering their phone number into that pad. When consumers opt in, they are then signed up to receive text message offers directly to their mobile device. They will also earn rewards for coming back into the store and checking in on the Kiosk. Our system even integrates with Facebook, so consumers are sent a text message with a link to “Like” the business’ Facebook Pageright there from their phone.

There you have ita perfect example of SoLoMo in action.

The combined marketing channels present a new way for consumers to engage with brands and products in real time. With social, brands have visibility. With mobile, brands have the reach. With local, brands have the immediacy needed to effectively communicate with consumers.

The combination of social, local, and mobile is an incredibly powerful mix. Do the SoLoMo-tion by tapping into consumers’ social habits, geographic location and the technology of smartphones to bolster your business’ marketing efforts.

Follow SMS Masterminds on Pinterest!

Are you pinterested in staying up-to-date on the happenings in the mobile, digital and social world?

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Browse through all the relevant infographics we’ve come across that deal with mobile marketing, digital marketing, mobile technology and social media.

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Should You Use Facebook Ads for Your Business?

We all know that making your advertising dollars count is critical to the success of your business.

Many people have asked me what I think about advertising on Facebook.

Is it effective? How does it compare with Google AdWords? Will it track my ROI?

Well, for starters there are over 800 million people on Facebook that you could potentially reach with your ad. That’s impressive.

Aside from that, Facebook allows advertisers to choose the audience they want to reach by filtering by location, age and interests. It offers the ability to test different image and text-based formats for the ad to see which gets the best response. You can also set a daily budget and adjust it at any time, so you have complete control over how much you spend on ads on a daily basis.

On top of all these features, Facebook just recently announced they are rolling out some new changes to Facebook Ads, giving marketers more opportunities for targeting and tracking results.

Coming soon, Facebook advertisers will be able to see what actions consumers take after seeing their ad on the social networking site. Before, Facebook Ads only permitted optimization for clicks, Page Likes, app installs and check-ins, but now marketers will be able to see whether the particular ad elicited the desired behavior (ie. visiting the website, making a purchase, redeeming offers, posting a comment, etc.)

Also with the new changes, advertisers will be able to target their ads to the people who are most likely to take the desired action. Eventually, Facebook will be able to tell which people are most likely to purchase online, share links, redeem coupons,etc., and then target their ads to those people.

Why is this new data so important? Measurement is EVERYTHING!

One thing about this kind of advertising is that you really need to pay attention to the metrics to make sure you’re getting the most out of your ad dollars, or else you can end up losing a lot of money.

You need to be analyzing how many impressions and clicks you’re getting and the conversion rates. You should also alter the messaging of your ads a few times to see what works best—which ad gets the most clicks? Which gets the most conversions?

So, what’s my answer? It all comes down to your goals.

Do your research and find out the average cost-per-click, the targeting options, tracking abilities for Facebook Ads and its competitors. See which one makes sense for your business.

Facebook Ads can definitely be a good idea. Just be sure to keep an eye on your results to ensure you’re getting the most out of your ad dollars.

[Infographic] The Future of Social Mobile Communications in the Enterprise

The nature of work has been changed by the mobile phone. This is an undisputable fact. It’s also a fact that organizations and enterprises have not always coped well with this revolution.

The early stages of mobility in the workplace were fairly simple: A couple top executives had private cellphones with numbers that only the most important people could reach. The wall between the C-suite and the rest of enterprises began to erode with the rise of the BlackBerry, as mobile email became pervasive through the entire corporate structure. But we’re still waiting for the next step.

What is that next step? Look no further than what technologists refer to as SoMoClo (social, mobile, cloud, or the dreadful “mocial”). While enterprises may have been the first to push and adopt the cloud, consumers have done likewise with the rise of social computing. And everybody is mobile.

The infographic below shows “three generations” of mobile phones in the workplace and ponders what could come next.

The first generation is fairly simple. BlackBerries in the workplace dominated from about 1999 (from the CEO’s office) until 2007 (when the original iPhone was released).

In 2012, BlackBerries are no longer the de facto phone you find in office settings, and not many people still carry two cellphones in their bags, one for work, one for personal use. The norm now is one phone – and it can do just about everything.

That includes getting in touch with everybody you might know at any time. On a cellphone these days, work contacts mingle with private contacts. You might have Mork (your favorite sales rep) listed on your contacts list next to Mindy (your stepmother). Twitter lets people broadcast thoughts and connect with people everywhere. Facebook, often the bane of the enterprise, is one of the biggest ways to connect with friends, family and co-workers (and share embarrassing photos of them).

The consumer world of social mobility has bled into the enterprise world of social mobility, and many companies do not like that. Sometimes messages are innocent like, “Bill, you will be at the meeting tomorrow at 9 a.m., right?” Other times they can be damaging to the company; “Bill here is the confidential slideshow for the meeting at 9 a.m.”

The sender may not have meant to share private company data for the world to see, but we all know instances where that happens. The infographic indicates that 1% of workers have posted some type of confidential business material. That may not seem like a lot, but imagine if a prescription medication gave 1% of everyone who took it a stroke. The Food and Drug Administration would pull it off the shelves in a heartbeat, and the lawyers would have a field day.

The infographic – from Salesforce Rypple – predicts a third generation to follow today’s consumer-centric mobile workplace, and is a good way to start a dialogue about how social mobility will progress in the enterprise.

But it concentrates on services like Rypple, Chatter and Jive, (the former two owned by Salesforce with Jive one of the company’s partner services) which makes it a bit self-serving. There are plenty of other enterprise social clients – including Yammer (which just acquired oneDrum to compete with Jive), Jabber and a host of unified communications clients from Cisco, Telligent, SocialText, NewsGator as well as entrants from Microsoft, SAP and IBM. These are the shapes that SoMoClo has taken in the enterprise.

The question: are these enterprise clients really the future of mobile social in the workplace? Or are today’s consumer services now too popular and too pervasive to be supplanted? As we have seen with the Bring Your Own Device revolution, workers do not like having tools they do not like shoved down their throats. To succeed, enterprise clients will have to be as powerful and comfortable as the best consumer services.

Check out the infographic and let us know what you think about the future of enterprise social communication in the comments.

Article Source

Facebook Timeline: For Better or For Worse?

Say goodbye to the old Facebook Wall, and say hello to the new Timeline.

Facebook deployed its changes to Pages at the end of March, transitioning all Fan/Business Pages to a timeline format.

Aside from dealing with the frustration of having to adapt—yet again—to Facebook’s changes, many business owners are wondering how the new timeline will benefit the online presence of their business.

Here’s the lowdown on some of the new features:

Timeline Cover Photo

PROS:

  • The new banner-like cover photo for the Facebook Timeline is big—big enough to make the business’ Page stand out.

CONS:

  • Facebook mandates that cover photos do not include price or purchase information, contact information, references to the “Like” or “Share” button or call to actions.

Applications

PROS:

  • Brands can add up to 21 apps to their Timeline and are able to choose four to showcase on the Page.
  • Businesses are able to customize the name and photo that appears for each application (except the built-in apps like Photos, Likes, etc).

CONS:

  • Only four apps show up at once, so users visiting Pages must click an arrow to show the rest of the applications on the Page.
  • Designating an app as a landing Page is no longer available—the timeline will automatically be the default when users visit the Page.

Pinning Posts

PROS:

  • Brands can highlight important posts by pinning a post to the top of their timeline.

CONS:

  • Only one post can be pinned at a time.
  • Pinned posts only last for seven days and then return to their normal spot on the timeline.

Starring Stories

PROS:

  • Brands can also highlight content in the timeline, allowing you to stretch an image or post across the entire timeline, making it more visually appealing.

So, there you have it. The new timeline format seems like it will be a beneficial change for Brands on Facebook. Sure, there are some features that will take getting used to. But love it or hate it, the timeline is here to stay. That is, until Zuckerberg rolls out the next round of changes.

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