Just as loyal coffee enthusiasts can’t get enough Starbucks, the folks at Starbucks can’t seem to get enough of anything related to mobile.
From mobile apps to mobile payment platforms, Starbucks is on the vanguard of mCommerce advancements that may soon be far more pervasive throughout the retail space than they presently are.
According to new details that have come to light this week, Starbucks has already processed more than 42 million mobile payments. That’s not bad considering that the program just began last year.
In December 2011, Starbucks revealed that it had processed 26 million mobile payments. Adoption continues to grow exponentially, the company said.
“You’re going to see us as a company that will push the envelope around mobile pay,” Starbucks chief digital officer Adam Brotman told VentureBeat. “We want to innovate in that area before others catch up.”