Businesses who adopt the “one size fits all” mindset will fail. Here’s why: Not every consumer wants the same thing.
We’ve all heard the idiom, “One man’s trash is another man’s treasure.” Well, you might think your product or service is the best thing since sliced bread, but it may not align with certain people’s wants or needs.
Don’t just throw your product out there and hope it sticks. Target specific people that you know are going to be interested in it.
Sometimes it can be hard to not try and appeal to everyone, because in theory, yes—the more people exposed to your product the better. But that broad approach can end up hurting instead of helping your business.
Instead, it is critical to define the target market in the beginning stages of a campaign so you can take the proper steps needed to connect with that market, because connecting to that market is what will ultimately compel consumers to identify with and love your brand.