Multimedia: Overcoming the Burden of Complexity

Using multimedia to promote a product is a no brainer, especially when the concept and technology behind the product can be a bit difficult to grasp.

Many people are caught in a tug-of-war between wanting to learn about a product, but remaining reserved because they do not fully understand it. Many sales professionals are caught in a similar predicament—trying to sell a product or service but not being able to express it in a way that is explicatory and convincing enough to the consumer.

Having some sort of visual can help overcome that barrier.

We recently launched a new technology called the Loyalty Rewards Kiosk, which can be installed in a business’ location and allows a consumer to opt-in to their text marketing campaign by simply entering their phone number into the pad, as well as keep track of each time a customer “checks in” to that business. We can then “reward” loyalty based on how many times they check-in over a given period of time.

Easy to understand, right?

Not really.

Many people will have to read that paragraph over a few times in order to fully grasp the idea behind the Loyalty Rewards Kiosk. That’s where multimedia comes into play.

Multimedia components like video, audio and infographics help to better explain complex ideas.

Our client in Spokane, Kyle Williams, overcame the challenge by putting together a fantastic animated video explaining what the Loyalty Rewards Kiosk is, how it works and how it can benefit businesses— because sometimes an explanation just isn’t good enough.

People like being able to see, touch and feel the products that they’re trying to learn about in order to fully understand what they’re all about. Take a look at this video and let us know what you think.

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