The trend exploded several years ago at the peak of the spiraling economy with sites like Coupons and CouponMom, but now we are seeing many more companies jumping on the daily deal train. Groupon, LivingSocial, Facebook, Google, Foursquare and Bing are just a handful of the companies offering daily deal services, and now some banks are even starting to bring deals and discounts to consumers.
Sure, the proliferation of daily deal services is revolutionizing the way people shop, but what are those services lacking?
The answer is pretty obvious: loyalty.
The main problem with these sites is that they appeal to shoppers looking for a quick, easy deal, and don’t reward those shoppers for their loyalty. Without being recognized as loyal customers, what will those price shoppers do? They’ll move on to the next deal from the next advertiser as soon as it’s offered.
While these sites may drive new customers to the business, they aren’t loyal customers. You build consumer loyalty with the service, experience and product you provide, which is why none of those sites measure up to the concept we coined Integrated Media Management.
Integrated Media Management is about merging the power of text, mobile apps, social media, web, traditional marketing and the new Loyalty Rewards Kiosk and creating a 360 degree campaign that encompasses each one of those aspects to construct the framework for our service-side approach.
The Integrated Media Management service connects consumers to merchants beyond just the daily deal.
We work to understand the needs of our advertisers and help them launch a powerful campaign that hits consumers from all angles and most importantly, rewards them for their loyalty. Because a customer who is rewarded for their loyalty will choose to come back again, and again, and again.