Message from the CEO

I am pleased to present the new SMS Masterminds Mobile Marketing Newsletter. You are receiving this because at some point you expressed in interest in our services or the mobile marketing industry. We appreciate your interest.

The “Mobile Marketing” industry is an exciting one, evolving quickly from fragmented components of technology and opportunity, to a more cohesive and reputable way to connect advertisers and consumers in an unprecedented way.

Not long ago, I would ask the question, “How many local businesses do you see leveraging social and mobile media to drive revenue?”, and the answer was almost always “none.” Today, the answer is much different. We see Fortune 500 companies dedicating resources towards social and mobile media development, with the small-to-medium sized business market quickly following. Mobile marketing spending is expected to reach $13 Billion by 2013.

The SMS Masterminds has grown rapidly on the basis of a few core principles: 1) Technology must be simple and intuitive, 2) Great customer service creates a competitive advantage, 3) The long-term vision for “Mobile Marketing” is a convergence in platforms to create multiple contact points with the consumer through a singular management mechanism – we call this concept Integrated Media Management.

We will send out these content newsletters on a regular basis to keep you informed about the latest news and events in the Mobile Marketing industry, as well as any new developments within the SMS Masterminds. We hope you find value in these emails, and look forward to your feedback.

Alex Minicucci, CEO/Founder
SMS Masterminds


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