Speaking in confidence to Reuters, two unnamed sources confirm that the daily deals giant is now actively testing in the field a new mobile payments platform with a select few Groupon merchants.
Groupon’s nascent payment service comes with an Apple iPod Touch, and a case that wraps around the back of the device, which allows merchants to swipe credit cards, the people said. They did not want to be identified because the service has not been officially announced, and is in an early testing phase with some Groupon merchants.
If the offering successfully makes it out of testing with the company’s blessing for national launch, the service will likely be competitively priced and perhaps significantly undercut the transaction fees charged by Intuit and Square.
Would you be inclined to use a Groupon-branded mobile payments service?
The skyrocketing number of smartphone users and amplified mobile marketing budgets tell us one thing: the scope of mobile is broadening more and more each day.
As we near 2012′s median, here are insights into the booming world of mobile:
- Mobile Web is predicted to reach 2 billion users by 2015.
- The largest age group of mobile Web users is ages 25-34, making up 25.6% of the user population.
- When looking at the entire population of mobile Web users, 51.3% are male and 48.7% female.
- An average mobile device user has their smartphone with them 23 hours per day.
- The most common mobile activity is text messaging (74.3%), with photos (60.3%) and email (40.8%) trailing close behind.
- 58% of all SMS opt-ins are done by the 25-34 age group.
- The average mobile marketing/advertising budget is between $75,000 and $100,000 per campaign.
- The mobile advertising market is expected to surpass $5 billion by 2015 (compared to the $1.24 billion in 2011).
- Mobile search makes up the largest investment of advertisers (49%), and following that are display advertising (33%), SMS/MMS marketing (12.2%) and mobile video (5.8%).
- 71% of smartphone users have used mobile search after seeing an ad.
- Nearly 1/3 of consumers say mobile is their go-to shopping method.
- 87% of consumers shop via websites on a laptop, 14% on a smartphone and 9% on a tablet.
- Men and women engage differently on mobile devices when it comes to shopping: women use smartphones to make their shopping experience more social, while men use it to find information about their potential purchases.
- Mobile coupons generate 10x the redemption rate as traditional coupons.
- 70% of smartphone users use their devices when shopping in-store, and 29% who do end up purchasing the item online–this is called the Showroom Effect.
- 53% of those mobile searchers have made a purchase after a smartphone search.
- 50% of smartphone owners have scanned QR codes, and 18% of them made a purchase after scanning.
- 48% of companies plan to invest in advertising with QR codes in 2012.
So, there you have the numbers and be you informed! Ignorance is no longer an excuse for marketers not tapping into mobile. It’s clear that advertisers certainly have a wide range of mobile options to choose from, with mobile Web, advertising, SMS, coupons and QR codes at their fingertips.
Hello generation mobile!
Check out the following sources to see where the numbers came from:
If you’re over the age of 20, you’ve likely used a credit card, counted change and maybe even written a check. But is all that about to change?
Mobile payment hasn’t become the de facto method of financial transactions just yet, but it is projected to overtake those archaic checkbooks and bank notes you’ve been lugging around.
Three types of mobile payments dominate the marketplace today: m-commerce (uses a mobile browser and online wallets), m-payments (uses mobile apps), and m-wallets (replaces your entire wallet). Furthermore, consumers can access several forms of transaction on their mobile devices, including scannable barcodes, mobile coupons and self-checkout.
But are consumers ready to wholeheartedly adopt the latest in mobile payment technology? Adults who are unbanked, for instance, may face a barrier to mobile transactions — there are currently 17 million unbanked adults in the U.S. But many smartphone users welcome the convenience of mobile payments (87% in the UK), while others worry about the privacy factor (79% in Asia). Still, 49% of consumers in the U.S. found shopping on a smartphone awkward.
Then again, many people found paper checks awkward and credit cards confusing the first time around.
Where do you fall in the mobile payment debate? What kinds of transactions do you handle on your smartphone? Let us know your thoughts in the comments below.
The world could be a dramatically different place by 2020. In only eight short years, cash and credit may be gone from our daily experience. In their place? Mobile payment platforms that will simplify and expedite how we pay for goods and services.
“As adoption of advanced mobile devices such as smartphones has exploded in recent years,” a new Pew study reads, “consumers have grown increasingly comfortable using their phones to transfer money, purchase goods, and engage in other types of financial transactions.”
Recent Pew Internet surveys find that one in ten Americans have used their cell phone to make a charitable contribution by text message, that more than one-third of smartphone owners have used their phones to do online banking services like paying bills or checking a balance, and that 46% of apps users have purchased an app using a mobile device.
Incredibly, some sixty-five percent of the technology experts surveyed by Pew believe that mobile wallets will be fully trusted and adopted by consumers to such a degree that they will replace cash and credit by the close of the decade.
Just as loyal coffee enthusiasts can’t get enough Starbucks, the folks at Starbucks can’t seem to get enough of anything related to mobile.
From mobile apps to mobile payment platforms, Starbucks is on the vanguard of mCommerce advancements that may soon be far more pervasive throughout the retail space than they presently are.
According to new details that have come to light this week, Starbucks has already processed more than 42 million mobile payments. That’s not bad considering that the program just began last year.
In December 2011, Starbucks revealed that it had processed 26 million mobile payments. Adoption continues to grow exponentially, the company said.
“You’re going to see us as a company that will push the envelope around mobile pay,” Starbucks chief digital officer Adam Brotman told VentureBeat. “We want to innovate in that area before others catch up.”
“The heart of PayPal is small business,” Peter Karpas, North American VP of customer engagement told Mashable. “The lines between online and offline and mobile are totally blurring for them. This comprehensive revamp of our products allows small businesses to get paid however they do business.”
Labeled Standard, Advanced, and Pro, each tier offers some of the same basic functionality. Payments can be accepted in 25 different currencies from 190 countries, and can be taken from PayPal accounts as well as via credit card or check using PayPal’s new PayPal Here app.
PayPal announced PayPal Here earlier this month. Going up against Square in the mobile payments space, the app offers businesses a card reader so they can accept on-the-spot payments. The app can also accept checks by taking a photo of them, and can be used for invoicing and keeping track of cash payments as well.
Customers who use PayPal can also check in to a business using the traditional PayPal app on their phones, and pay for purchases by simply saying “Put it on PayPal” and having the merchant select his or her name and photo from their own merchant phone or tablet.
The Standard tier of PayPal payments is free for businesses to use. The Advanced tier adds the ability for customers to pay for purchases without leaving your website for $5 per month, and the Pro tier lets you design and host your own checkout pages for full control, as well as accept credit card via phone, fax, and mail.
PayPal checkouts are also optimized now for mobile, so when customers visit a small business’ website to make a purchase, they don’t have to pinch-to-zoom or manipulate the website in order to complete their purchase.
Payments via PayPal were previously called “website payments standard” and “website payments pro,” and as of today PayPal is also dropping the “website” terminology from the name. Comparing it to Apple’s decision to remove “computer” from its named in 2007, Karpas says the company is dropping the website terminology to indicate that the company is moving to accepting payments however you do business.
Let us know what you think about PayPal Payments in the comments.