George Goldberg LATextSavings
George Goldberg, owner of LATextSavings, is generating great results with his advertiser, Massage Simple in Northridge, CA.
Massage Simple was looking to fill up appointments on a very poorly booked evening, so they sent out a ‘today only’ text broadcast offering subscribers $10 off any massage.
The following text broadcast was sent to subscribers at approximately 3:30 p.m. to get clients to book appointments for that evening only in order to fill up their schedule:
“Today is your lucky day!! MASSAGE SIMPLE is giving $10 OFF ANY MASSAGE TODAY ONLY AFTER 5 PM. Call (818) 882-5878 for appt. Must show text.”
As a result of the broadcast, Massage Simple booked 7 appointments for that evening with an average sale of $40 per appointment. One redemption almost paid for an entire month’s worth of the text marketing services.
Because of the success of the broadcast, Massage Simple plans to send out more text broadcasts with immediate calls-to-action in the future.
Lessons learned? Even last minute text deals work as long as you make it worthwhile for the recipient!
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Ken Leandro 805Insider
Ken Leandro, owner of 805Insider, is generating great results with his advertiser, MVP Haircuts in Ventura, CA.
Prior to working with 805Insider, MVP Haircuts was utilizing a punch card loyalty program to reward repeat customers. However, the hassle of relying on customers to remember to bring in their punch card to each visit caused the owner to look into implementing a text-based loyalty marketing program.
Along with sending out text broadcasts to its subscriber list, MVP Haircuts is using the Loyalty Rewards Kiosk —a touch pad that allows consumers to opt-in to the business’ text marketing campaign by simply entering their phone number into the pad.
The owner of MVP Haircuts expressed that some of the key advantages of 805Insider’s services are the tracking and the flexibility. Instead of the customer having to remember to bring in his/her card every time and the employees remembering to punch it, the text-based marketing program does that all automatically.
“We are able to engage our customers on a routine basis, setting up messages to go out at a certain time, or we are able to send out messages on the fly. If we have something going on or want to let our customers know we are doing something differently, we can send out a message right then and there and let our customers know what’s going on,” said the owner, Carl Brewer.
Since November, MVP Haircuts has added over 950 subscribers to its database and has received over 3,500 check-ins on the Loyalty Rewards Kiosk. In the last month alone, the business received 584 check-ins on the Kiosk.
MVP Haircuts has noticed a growth in business due to increased use of the loyalty program by customers.
“All of our customers have really enjoyed the switch. Everybody is entering into the program, they’re able to forward messages to their friends, and Ken has been great,” said Brewer.
Check out the video below to see MVP Haircuts’ complete testimonial!
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Laurie Fay MyTxtAgent
Laurie Fay, owner of MyTxtAgent, is generating great results with her advertiser, It’s All About Me Boutique in Hampden, MA. It’s All About Me Boutique created its VIP Text Alerts to stay in touch with loyal customers and send exclusive offers.
The boutique targets females ages 18-60 and is using the Loyalty Rewards Kiosk —a touch pad that allows consumers to opt-in to the business’ text marketing campaign by simply entering their phone number into the pad. They also sends out 3-4 messages per month to the subscriber list.
It’s All About Me sent out the following text offer to its subscriber list:
“It’s All About Me: Don’t miss this great chance to boost your wardrobe with something new. Take 15% off your entire purchase! Exp. Sat. 4/21″
The offer was sent to 501 subscribers and 23 redeemed the offer, equating to about a 4.5% redemption rate. The average sale resulting from the offer was $115.57.
Lessons Learned? Text works better than email. The boutique sent out an offer via email too, but it only brought in $296.00.
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Meaghan Edelstein & Bryan Power MobileDealin
Meaghan Edelstein and Bryan Power, owners of MobileDealin, are generating great success with their advertiser, Off the Hookah in West Palm Beach, Florida. Off the Hookah was looking to build a specific subscriber database by targeting women in order to drive Thursday night business.
Off the Hookah implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to the business’ text marketing campaign by simply entering their phone number into the pad.
Ladies are required to opt-in via the Loyalty Rewards Kiosk in order to get free admission and free drinks. Customers who do not check-in on the Kiosk must pay the cover charge and do not receive a “drink free” cup.
Off the Hookah receives between 100-200 check-ins on the Loyalty Kiosk each Thursday, and in just one month, they added about 700 new subscribers to the database.
Next, Off the Hookah will be promoting other nights of the week by sending out relevant text messages to the female database.
Lessons Learned? Take advantage of low hanging fruit—if a business is already offering great deals, for example “ladies night,” the Kiosk can help advertisers build their database. Requiring customers to check-in upon entering the business increases the number of check-ins.
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Ken Leandro 805Insider
Ken Leandro, owner of 805Insider, is generating great results with his advertiser, Rusty’s Pizza in Ventura County, California. Check out this video testimonial to find out about the restaurant’s success!
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Daniel Robbins & Darron Williams EngageDFW
Daniel and Darron, owners of EngageDFW, are generating great results with their national brand advertiser, Chick-fil-A in Southlake, Texas. Chick-fil-A was looking to drive traffic and reward loyal customers by offering great enticements.
The restaurant implemented their loyalty rewards program and urged customers to text CHICKEN to 56274.
Unique broadcasts are sent to subscribers each week on Monday morning at 9 a.m. and the offers are valid for the entire week. The campaign is also advertised on Chick-fil-A’s website.
Chick-fil-A sent out:
- “Show this text to receive a FREE Hand Spun Shake.”
- “Show this text to receive FREE 8 count Chick-fil-A Nuggets with any purchase”
In just three weeks, Chick-fil-A gained 824 subscribers and received an average redemption rate of 30%.
Next, Chick-fil-A will implement the Loyalty Rewards Kiosk to continue to build their subscriber database.
Lessons learned? Great offers and enticements drive traffic! _____________________________________________________________________
Ken Leandro 805Insider
Ken Leandro, owner of 805Insider, is generating great results with his advertiser, Himalaya Restaurant in Ventura, California.
Himalaya Restaurant was looking to increase business midweek, so they created their VIP loyalty program, Club Himalaya, to send exclusive offers to their most loyal customers.
Himalaya Restaurant implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to the restaurant’s text marketing campaign by simply entering their phone number into the pad.
They also sent out an exclusive broadcast to its subscribers on Leap Day:
“Hello Club Himalaya, We are celebrating Leap Year by giving you 22.9% OFF your total bill today only! Fwd2aFriend. Not valid w/ other offers. 643-0795 Namaste”
The offer was sent to 439 subscribers and the redemption rate was 7.1%. The increased revenue equaled a 211% ROI.
“It turned my Wednesday into a Friday. By 7:30 we had a short wait list and we stayed open past 10 p.m. to welcome the additional business,” reports the owner, Anup Rimal.
Club Himalaya continues to grow and customers love checking-in on the Loyalty Rewards Kiosk. Upcoming offers will include a fun “make us smile” promotion on April 1.
Lesson learned? The text message and loyalty marketing services are very effective at increasing revenues when the advertiser wants and needs that increase.
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Rob Hartmann ConnectionText
Rob Hartmann, owner of ConnectionText is generating great results with his advertiser, 203 Tan Co. in Connecticut. The salon was looking to increase the frequency of their tanners by giving them an incentive to come in more often, thus purchasing bigger tanning packages.
203 Tan Co. implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, in order to offer exclusive discounts to its large database of opt-ins.
The salon had been using ConnectionText’s services for about one year and had reached 300 subscribers. After they added the Loyalty Rewards Kiosk, their subscriber list increased to over 450 subscribers in just 30 days.
The inactive customer alerts set up via the Kiosk have allowed the salon to send an offer/alert/coupon to customers that haven’t checked-in on the Kiosk for a certain number of days. The salon sent out the following inactive customer offer:
“We miss you @ 203 TanCo. We know you need some color! Come down this week for a FREE Tan!”
The offer yielded a 16% redemption rate, bringing in $800 in additional revenue to the salon.
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Jason Cohen MobileScoops
Jason Cohen, owner of MobileScoops, generated great results with his advertiser, Communications Electronic in Timonium, Maryland.
Communications Electronics is an exclusive AT&T Authorized Retailer serving the Maryland/Washington DC area and the eastern shore of Maryland and Delaware.
Communications Electronic sent out a broadcast to its subscriber list in order to drive traffic in-store and boost sales.
“Accessorize your device! Show message for 20% off an accessory purchase at any Communications Electronics store, including cases, chargers & more. Ex. 1/9/12.”
The message was sent to 321 people and the store received 7 redemptions, equating to a 2.2% redemption rate on the offer.
Each sale averaged out to about $135.00, with all but two being phone sales/activations or upgrades. Communications Electronic gained approximately $945.00 in additional revenue after the redemptions.
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Kyle Williams QpINs
Kyle Williams, owner of QpINs, is generating great results with his advertiser, Cash & Carry Foods in Grangeville, Idaho.
Being one of only two grocery stores in the town, Cash & Carry Foods was looking to increase the number of shoppers at their store and decrease the number of shoppers at their competitor’s store. They felt mobile marketing was a solution to drive traffic for a promoted item, anticipating that shoppers would spend more once in the store.
Cash & Carry Foods implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to offer exclusive discounts to its large database of opt-ins.
They also sent out a text broadcast to its subscriber list, created a call-to-action via the Loyalty Rewards Kiosk urging customers to enter to win a $100 grocery shopping spree, and offered a free half gallon of ice cream to customers who check in 10 times on the Kiosk.
Text Broadcast: “Thirsty? Today ONLY at Cash & Carry Get Any 12 pack COKE Product For ONLY $1.99 (Save $5) When U Show This Exclusive Txt To Cashier! Limit 1/per phone -Code 500”
Kiosk Enticement: “Enter To Win a $100 Gift Certificate & Receive VIP Deals & Insider Only Offers!”
As a result of their efforts, a total of 64 people redeemed the text offer, including several within the first half hour of the broadcast. All but five redeemers bought something else along with the discounted Coke product, making the average sale around $20 and giving the store a total revenue boost of around $1,300. Cash & Carry Foods also received 109 Kiosk check-ins on the day of the broadcast, and accumulated 339 subscribers in the first two weeks.
The owner of the store was ecstatic about his success on the first broadcast and is looking forward to his next promotion!
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Sheri Dieterle 502Insider
Sheri Dieterle, owner of 502Insider, is generating great results with her advertiser, Martini Italian Bistro in Louisville, Kentucky.
Martini Italian Bistro was looking for an effective way to drive traffic into the restaurant on Sundays, so they implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to offer exclusive discounts to its large database of opt-ins.
Subscribers were also offered a “buy-one-entree-get-one-free (of equal or lesser value)” deal through a text broadcast:
“MARTINIS ITALIAN BISTRO ALERT! GET 1 FREE ENTRÉE w/ purchase of entree = or < value. Show text/ check in @ kiosk. Not valid w/ other offers.”
The text broadcast was sent to 405 subscribers and 36 redeemed the offer, equating to a 9% redemption rate. The restaurant also gained 20 new opt-ins as a result of the broadcast.
Lessons learned? The owners were not expecting that powerful of a response from subscribers, thus learned that they need to have more staff working on the nights they send out text broadcasts. Next time they will also include in the text “forward to a friend.”
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Frank & Ann Sanchez 914VIP
Frank & Ann Sanchez, owners of 914VIP, are generating great results with their advertiser, Central Park Auto Wash in Yonkers, New York.
Central Park Auto Wash was looking for a way to build a substantial subscriber list, so they implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to offer exclusive discounts to its large database of opt-ins.
They encouraged customers to text CLEAN to 80258 to opt-in to the text marketing program, and also offered a free full-service car wash for customers who check in 10 times on the Loyalty Rewards Kiosk.
In the first 60 days of the campaign, the car wash obtained 780 opt-ins and 1,529 Kiosk check-ins.
The owner of Central Park Auto Wash has two other businesses, a gas station and an auto repair shop, and is considering using the text marketing program in both.
Lessons learned? A strategically placed Kiosk and a strong call-to-action will generate great results.
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Laurie Fay MyTxtAgent
Laurie Fay, owner of MyTxtAgent, is generating great results with her advertiser, School of Fish in Springfield, Massachusetts.
School of Fish wanted to advertise their Black Friday sales event, so they sent out a text broadcast to their subscriber list:
“School of Fish –Black Friday Open at 11am. FREE 10 gal. aquarium for 1st 50 customers. Livestock 35-50% OFF. Check our FB for more info.”
School of Fish is using the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to send broadcasts to its large database of opt-ins to offer discounts.
At School of Fish’s Black Friday sales event, 34 subscribers checked-in on the Loyalty Rewards Kiosk, and they added eight new subscribers to the database.
In the month of November, School of Fish brought in over $4,000 in sales resulting from the Black Friday broadcast and others sent throughout the month.
School of Fish continues to generate great results from the mobile rewards program and plans to send more exclusive offers to loyal customers in the future.
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George Goldberg LATextSavings
George Goldberg, owner of LATextSavings, is having great success with his advertiser, Massage Simple in Northridge, California.
Massage Simple has been using “daily deal” sites like Groupon and LivingSocial to offer discounts to customers, but they wanted to find another tool that would encourage more loyalty among customers.
Massage Simple kicked off their text marketing campaign with a sweepstakes in order to entice customers to join the mobile loyalty rewards program. They also constructed three text messages that they alternate and send out on a weekly basis.
Massage Simple has added 350 opt-ins to the database, and on average, they receive 3 redemptions per day, 7 days per week.
The owner is very pleased with the results of the mobile rewards program and has even referred several other local businesses to LATextSavings.
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Laurie Fay MyTxtAgent
Laurie Fay, owner of MyTxtAgent, continues to generate great results with her advertiser, School of Fish in Springfield, Massachusetts.
School of Fish’s objective was to send out unique offers to their subscriber list to reward their customers for their loyalty, so they sent out the following offer:
“School of Fish-Now thru 10/31 get $5 Off a pur. Of $25+, $10 Off a pur. of $50+, $15 Off a pur. of $75+, or $20 Off a pur. of $100.”
In addition to sending out text offers, School of Fish is using the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad. School of Fish also advertised the offer on their Facebook Business Page.
The offer was sent to 273 subscribers, of which 14 redeemed it, equating to a 5% redemption rate. Total sales resulting from the offer were $750.00.
School of Fish continues to generate great results from the mobile rewards program and plans to send more exclusive offers to loyal customers in the future.
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Michael Sica TextMeBuys
Michael Sica, owner of TextMeBuys, is generating great results with his advertiser, the Crab’s Claw Inn Restaurant & Bar in Lavallette, New Jersey.
The Crab’s Claw Inn, located on the Jersey Shore, was looking for a way to bring in more business during the winter months.
The restaurant implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to offer exclusive discounts to its large database of opt-ins.
The Crab’s Claw Inn had been using TextMeBuys’ services since June 2011, but the owner was not interested in the Loyalty Rewards Kiosk until December. It took six months for The Crab’s Claw Inn to accumulate 220 opt-ins without the Kiosk, but in just one month with the Kiosk, they added 185 subscribers.
Despite the owner’s concern that many of their older clientele do not have cell phones, the Loyalty Rewards Kiosk proved that even those without cell phones, customers can be rewarded for their loyalty with this system.
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George Goldberg LATextSavings
George Goldberg, owner of LATextSavings, is generating great results with his national brand advertiser, Crêpemaker®—the largest crepe concept in the United States.
The Crêpemaker® franchises in Santa Monica, Glendale and Canoga Park, CA had previously used “daily deal” sites like Groupon and LivingSocial, yet the owner was unhappy with the lack of repeat business, so they decided to try an alternative tool in hopes of creating more loyalty among customers.
Crêpemaker® kicked off each of their campaigns with a sweepstakes to encourage customers to opt-in to each location’s mobile loyalty rewards program. The three franchises are also using the Loyalty Rewards Kiosk— a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to send broadcasts to its large database of opt-ins and offer great deals to loyal customers.
Crêpemaker® gained 400 opt-ins in just one month.
The owner of the three locations in Santa Monica, Glendale, and Canoga Park is very pleased with the results and is looking forward to more success with the Loyalty Rewards Kiosk and the mobile loyalty rewards program in the future.
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Luke Garner ArrowheadInsider
Luke Garner, owner of ArrowheadInsider, is having great success with his advertiser, The Purple Pinecone— a mom-and-pop shop providing customers with home decor, decorative accessories, collectibles and unique gifts.
The Purple Pinecone was looking for an effective way to build a database of subscribers in order to send exclusive offers that reward their customers for their loyalty.
The Purple Pinecone is using the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to send broadcasts to its large database of opt-ins to offer discounts.
In addition to using the Loyalty Rewards Kiosk, the Purple Pinecone sent out a broadcast:
“Purple Pinecone Text Alert. Save 40% off One Regular Priced Item! TODAY ONLY. Show this Text. Share w/Friends Text ‘pinecone’ to 64938”
The initial offer was sent to 72 subscribers, of which 19 redeemed it, thus equating to a 26% redemption rate. In just two days, the Purple Pinecone gained 62 opt-ins and in a little over one month, the Purple Pinecone had accumulated 246 opt-ins.
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George Goldberg LATextSavings
George Goldberg, owner of LATextSavings, is getting great results from his advertiser, Gaucho Grill, an Argentinean restaurant located in Woodland Hills, California.
Gaucho Grill had previously been using “daily deal” sites such as Groupon and LivingSocial, but the owners were unhappy with the lack of repeat business and decided to look for an alternative marketing tool that would encourage loyalty among customers. The restaurant decided to implement a mobile campaign in order to send exclusive offers to customers and reward them for their loyalty.
Gaucho Grill kicked off its campaign with a sweepstakes in order to encourage customers to opt-in. The restaurant is also using table tents to advertise the mobile campaign.
After just two months, Gaucho Grill obtained 340 opt-ins and has been generating great redemption rates on the offers they send out.
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Laurie Fay MyTxtAgent
Laurie Fay, owner of MyTxtAgent, is continuing to generate great results with her advertiser, School of Fish, a tropical fish store in the Pioneer Valley of Massachusetts.
School of Fish wanted to help out customers who lost fish and corals after a recent snow storm caused a power and heat loss, so they sent out a broadcast to their subscribers:
“We are having a “Power Outage Recovery Aid” get 20% discount off live fish and corals. Offer expires Wed. 11/16.”
The offer was sent to 300 subscribers, and School of Fish had 52 redemptions and a total sales of $2,950.00.
Much of School of Fish’s success with their mobile marketing program is due to the fact that they do a great job of tracking redemption, thus helping them know which messages do and do not generate good results.
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Luke Garner ArrowheadInsider
Luke Garner, owner of ArrowheadInsider, is generating great results with his advertiser, Thunder Alley XL, a family entertainment center in Grand Rapids, Minnesota featuring a bowling alley, batting cages, and miniature golf.
Thunder Alley XL was looking to build a large database of subscribers in order to send exclusive offers to loyal customers.
The first day of signing on with ArrowheadInsider, Thunder Alley XL promoted the mobile VIP program on Facebook to get fans to opt-in:
“Calling all Thunder Alley Fans!! I know everyone Loves FREE BOWLING!! Join our mobile VIP text messaging FREEBIES!…Text “TAXL” to 64938 to receive your first of many FREEBIES!”
They also posted the information for the VIP program on flyers throughout the entertainment center and on the LCD screens in the bowling alley.
Within just 9 hours, Thunder Alley XL added 52 subscribers to the database, and in just 21 days, Thunder Alley XL’s mobile VIP program has already added 191 opt-ins.
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Ken Leandro 805Insider
Ken Leandro, owner of 805Insider, is generating great results and a lot of buzz with his advertiser, Jim & Rob’s Fresh Grill in Ojai, CA. Jim & Rob’s Fresh Grill is a local favorite, featuring a mix of Mexican and American cuisine in a friendly, casual atmosphere.
Jim & Rob’s Fresh Grill in Ojai was looking for a way to better engage their customers, create repeat visits, and drive increased revenue so they implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to send broadcasts to its large database of opt-ins offering exclusive discounts.
Within the first 15 days of using the Loyalty Rewards Kiosk, Jim & Rob’s Fresh Grill added 301 new opt-ins.
Rob Tucker, co-owner of Jim & Rob’s Fresh Grill said, “The Loyalty Kiosk has generated a lot of excitement in the restaurant.” Tucker also noted that in October 2011, the restaurant’s total revenue was up 10% from October 2010. Tucker added, “We attribute that growth to 805Insider and this new form of customer communication.”
JIM & ROB’S FRESH GRILL VIDEO TESTIMONIAL
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Phil Weiss TNTMobileRewards
Phil Weiss, owner of TNTMobileRewards, is generating great results with his national brand advertiser, Subway. Subway’s location in Wonder Lake, Illinois was looking for a way to quickly build a loyal subscriber database and create enticing loyalty rewards on a weekly basis to encourage repeat visits.
Subway’s strategy was to provide compelling weekly rewards to encourage repeat visits to Subway’s Wonder Lake location by using the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, to send broadcasts to its large database of opt-ins to offer discounts.
Once subscribers opted-in to Subway’s rewards program, a tiered rewards check-in program was put in place through the Loyalty Rewards Kiosk to reward each subscriber once they reach 8, 16, 24 and 34 check-ins.
Subway also created a 30-day sweepstakes to encourage customer interaction and increase the subscriber list. The winner of the sweepstakes received one free ‘Featured Footlong’ per month for 6 months, and each subscriber was also given a coupon for two free cookies simply for entering the sweepstakes.
After 70 days, Subway’s subscriber database added over 310 opt-ins. The average weekly redemption rate was 9-10% and the average weekly check-in rate on the Loyalty Rewards Kiosk is over 36% per week.
Lessons Learned: Subway’s initial broadcasts missed the buying habits of the target demographic. After 3-4 weeks of focusing on 6″ Sub Rewards, they decided to switch and start offering Footlong Sub Rewards, which yielded significant increases in redemption and check-in rates.
Subway will continue to build the subscriber database for the Wonder Lake location and deliver relevant weekly rewards to encourage continual visits and purchases of Subway’s products.
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Todd Treinen VIPTextDeals
Todd Treinen, owner of VIPTextDeals, is generating great results with his advertiser, Brown’s Shoe Fit Company. Brown’s Shoe Fit Company is one of the largest shoe retailers in the Midwest, with over 80 stores in 12 states.
Brown’s objective was to drive new boot sales through their “VIP Members Only Sale,” so they sent an exclusive offer to its VIP members only:
“VIP’s EXCLUSIVE BOOT SALE ON NEW ARRIVALS: @ BROWN’S SHOE FIT LAWRENCE: SHOW-Text-2-Save-$20 OFF/No Limit/reg price only. Hurry- Exp: 11/20/11.”
The broadcast was sent to 208 subscribers and 12 redeemed the offer, equating to a 6% redemption rate. Brown’s Shoe Fit Company’s average boot sale was $150, but after factoring in the profit margin and the discount from the mobile coupon, the store profited $55 per sale. With 12 sales, Brown’s made a $660 gross profit and generated a 660% ROI based on the cost of their $199/month plan.
Next, Brown’s Shoe Fit Company will be sending exclusive offers to its VIP members for Black Friday sales and their 12 Days of Christmas Giveaway, where they will be giving away 12 different items throughout 12 days in December.
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Dave Marchiori & Dave Pizzuto eDealColorado
Dave Marchiori and Dave Pizzuto, co-owners of eDealColorado, are generating great results with their advertiser, Sam’s Southeast Liquors, a liquor store in Aurora, Colorado.
Sam’s Southeast Liquors was looking for a way to increase revenues by effectively engaging their customers and offering them incentives to visit more frequently. To show their customers how much they appreciate them, Sam’s offers great deals through mobile marketing in hopes of encouraging loyalty, and thus increasing sales.
Sam’s sent out an offer with an immediate call-to-action, urging customers to text SSL to the shortcode 29548:
“TODAY ONLY @ Sam’s SE Liquors! 12 packs of Corona and Corona Light 4 only $9.99, limit 4/cust. Friends Text 29548 for their own deal!”
The offer was sent to 109 subscribers and 33 people redeemed the offer that day, equating to a 30% redemption rate. Sam’s generated $825 of additional revenue that was directly attributed to the text broadcast, and the liquor store now has over 500 subscribers and regularly experiences 20-25% redemption rates on each offer.
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Rob Hartmann ConnectionText
Rob Hartmann, owner of ConnectionText, is generating great results with his advertiser, Swizzles—a frozen yogurt chain with locations in Connecticut, Massachusetts and New York.
Swizzles was looking for a way to build as large of a subscriber list as possible during the summer months in order to increase sales and offset slower business during the winter season.
Swizzles implemented the Loyalty Rewards Kiosk—a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, in order to allow the advertiser to send broadcasts to its large database of opt-ins and offer great deals to loyal customers.
Swizzles also posted stickers on the door and created counter cards to urge customers to join the mobile rewards program. The frozen yogurt spot does not engage in any form of outside advertising, however they regularly update the Swizzles Facebook Page to alert customers of new flavors and exclusive offers.
In just three weeks of using the Loyalty Rewards Kiosk, Swizzles added over 300 subscribers to the database. In addition, they receive at least a 10% conversion rate on each offer that gets sent out, with most being between 18-22%.
The owner of Swizzles is extremely pleased with the results of the mobile rewards program and will continue to send exclusive offers to loyal customers in the future.
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Todd Treinen VIPTextDeals
Todd Treinen, owner of VIPTextDeals, is generating great results with his advertiser, Buzzard’s Pizza. Buzzard’s Pizza is a family chain with five locations throughout Kansas that was looking for an efficient way to drive sales and ultimately increase ROI.
One of Buzzard’s Pizza’s locations in Lyndon, Kansas is using the Loyalty Rewards Kiosk, a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering in their phone number to the pad, in order to send broadcasts to its large database of opt-ins and offer great deals to loyal customers.
Buzzard’s Pizza Lyndon implemented Loyalty Rewards Kiosks in May 2011 both inside at the counter and at the drive-through windows. Buzzard’s also placed stickers on pizza boxes informing customers how to join their mobile loyalty program.
Buzzard’s Lyndon sent out a text broadcast to 255 subscribers with a unique, enticing offer:
“TONIGHT ONLY! A Large 1 Topping @ Buzzard’s Lyndon for $10- No Limit/Dine In-Carry Out/828-4870. Check-In-2-Redeem/FWD 2 Friends.”
Out of the 255 subscribers, 30 people redeemed the offer, equating to about a 12% redemption rate. The Buzzard’s location in Lyndon also added 10 new subscribers shortly after, which were directly attributed to the text broadcast, and since May, Buzzard’s Pizza has obtained 1,492 new opt-ins among three of its locations. The monthly ROI is over 600% for all three locations, and the owner says their clients are extremely happy with the mobile loyalty program.
Buzzard’s Pizza’s next goal is to increase their slower daily lunch days with time-targeted mobile offers.
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Laurie Fay MyTxtAgent
Laurie Fay, owner of MyTxtAgent, continues to generate great results with her advertiser, School of Fish, a tropical fish store in the Pioneer Valley of Massachusetts.
School of Fish wanted to find a way to reward loyal customers with weekly offers to keep them coming back more frequently, so over the course of 8 weeks, they sent out 8 different offers to, on average, about 196 subscribers.
Over the 8 week period, 47 subscribers redeemed the various offers which yielded a 3% average redemption rate and $3,178.49 in additional revenue.
One of School of Fish’s offers that yielded the highest redemption of 5% was:
“School of Fish – Now thru Sun 8/28 save 40% on Coral Frags regular priced $39.99 or less. Friend US on FB – http://on.fb.me/schooloffish”
School of Fish invested $389.00 over the 8 week period and therefore profited $2,759.79 as a result of the mobile marketing campaign, yielding an 800% ROI.
Each week, School of Fish is very pleased with the results of the campaign and will continue to send exclusive offers to its subscriber base in the future.
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Dave Marchiori & Dave Pizzuto eDealColorado
Dave Marchiori and Dave Pizzuto, co-owners of eDealColorado, recently saw great results stemming from the mobile marketing campaign of their advertiser, Mayflower Wellness.
Mayflower Wellness is a medical marijuana dispensary in Denver, Colorado that was looking for a more effective way to increase sales and drive revenue.
Mayflower sent out a today only offer to its subscribers in order to entice them to come in to the dispensary:
“Mayflower Wellness Alert! Spend $10 and get a ½ gram of PRESSED HASH FREE today only. Show this Text, reply stop to quit.”
Mayflower’s broadcast was sent to 55 subscribers and 27 patients redeemed the offer, equating to a 49% redemption rate! The offer generated $675 of additional revenue for Mayflower Wellness in just one day.
The dispensary is pleased with the results of their first broadcast and plans to send out more offers in the future.
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Kyle Williams QpINs
Kyle is generating great results with his national brand advertiser, Little Caesar’s Pizza in Lewiston, Idaho. Little Caesar’s wanted to build a mobile database in order to drive traffic to the store and increase sales.
Little Caesar’s is using the Loyalty Rewards Kiosk, a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad. The campaign was also advertised using in-store collateral including posters and counter cards.
They sent out two broadcasts in a span of two weeks with different call-to-actions in order to see which generated better results.
First, Little Caesar’s sent, “Are You Feelin Cheesy? Today ONLY @ Little Caesars Get A FREE Italian Cheesy Bread With The Purchase Of $10 or More & You Show This Exclusive Msg! Limit 1 FREE!”
The broadcast was sent to 300 subscribers and 20 redeemed the offer, equating to a 7% redemption rate.
About two weeks later, Little Caesar’s sent, “Hungry? Today ONLY at Little Caesars Buy Any 2 Of Our Specialty Pizzas & Get A FREE Crazy Combo (Crazy Bread + Crazy Sauce) When You Show This Exclusive Text!”
The second broadcast was sent to 456 subscribers and 12 redeemed the offer, equating to a 2.5% redemption rate.
In just the first month, Little Caesar’s added over 500 subscribers to the database and the owner broke even in terms of ROI and marketing costs. They are very pleased with the first month’s results and plan to expand QpINs’ services to three additional Little Caesar’s locations in the near future.
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Dave Marchiori & Dave Pizzuto eDealColorado
Dave Marchiori and Dave Pizzuto, owners of eDealColorado, are generating great results with their advertiser, Uptown Cheapskate, a fashion forward resale exchange specializing in used young adult clothing.
Uptown Cheapskate was looking for a way to get better returns on their advertising dollars and to drive more customers to their retail store during slow periods.
In order to feature new products and drive revenue, the owners decided to celebrate the store’s 1 year anniversary with their customers by offering a robust discount through a text broadcast:
“Uptown Cheapskate- 1 year anniv Sale 10-80% off! Our biggest event of the year! 100s of discounts on ur favorite brands & NEW products- ends Sunday.”
The offer was sent to 206 subscribers and 25 redeemed it, equating to a 12% redemption rate.
Uptown Cheapskate now has over 500 subscribers in its database.
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Dave Marchiori & Dave Pizzuto eDealColorado
Dave Marchiori and Dave Pizzuto, co-owners of eDealColorado, are generating great results with one of their national advertisers, Papa Murphy’s Pizza. Papa Murphy’s was looking for a way to drive business during slower times, so it decided to give mobile marketing a try.
The pizzeria sent out a text broadcast to its subscribers with an immediate call-to-action:
“Papa Murphy’s Centennial-Pepperoni Plus! Get a large pepperoni or any 1 topping pizza for only $6! Plus add two sides for $5! Today Only show text.”
Papa Murphy’s received an 11% redemption rate on the offer, and two customers even redeemed the offer within just 20 minutes of it being sent out! The broadcast added over $300 in revenue during a normally slow period, and Papa Murphy’s now has over 400 subscribers in its database.
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Dave Marchiori & Dave Pizzuto eDealColorado
Dave Marchiori and Dave Pizzuto, owners of eDealColorado, are generating great results from their advertiser, Morgan’s Liquors in Denver, Colorado.
Morgan’s Liquors was looking for a way to encourage their existing clientele to visit more frequently, while at the same time reward their loyalty.
The store sent out a text offer to its subscriber list to drive customers into the store, “Morgan’s Liquor Special TODAY ONLY! PBR 30 packs – $15 or Crown Royal 750 just $18 or all Barefoot Wines 1.5L for $8. Must show this text.”
The broadcast was sent to 142 subscribers and 28 customers came in to redeem the offer, equating to a 20% redemption rate. The store generated $784 in revenue that same day. Morgan’s Liquors also increased its subscriber list to 250 after the offer, and it continues to grow more each week.
Morgan’s Liquors likes the fact that they are able to schedule broadcasts during slow periods in order to drive revenue, so they will continue sending out similar broadcasts in the future.
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George Goldberg LATextSavings
George is continuing to generate great results with his advertiser, M. Fredric, an upscale clothing boutique with five locations throughout Southern California.
M. Fredric wanted to increase sales on Mondays, the store’s slowest day of the week, so they sent out unique text offers at 9AM on Mondays where the offer expires by the end of the day.
An example of one of M. Fredric’s Monday offers: “M.FREDRIC Alert!!!! New Fall 2011 Arrivals In Stores Now! Show text on 8/15 to get 15% OFF entire purch of reg priced merch. No other discounts.”
In two months, M. Fredric profited a total of $9,808.98! The average sale per person after the discount was $138.14, and M.Fredric’s ROI based on their package plan was 786%!
The innovative and unique text offers each week helped create continued interest, and M. Fredric is very pleased with the results.
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Dave Marchiori & Dave Pizzuto eDealColorado
Dave and Dave, co-owners of eDealColorado, are having great success with one of their advertisers, Colorado Care Facility (CCF).
CCF is a medical marijuana dispensary in Denver that was looking for a more cost-effective way to advertise. The dispensary had been spending thousands of advertising dollars for full color display ads in industry publications, yet was experiencing a very poor ROI.
CCF decided to try mobile marketing and sent out a text broadcast over a holiday weekend, “CCF Holiday Sale! 4 GRAMS of any house strain <green sticker> for only $20! Good Sat-Sun only. 1 per person, show text. Reply STOP to quit.”
CCF sent this offer to 229 patients and got a strong 18% response rate. 41 patients responded to their two-day broadcast, bringing in $902 in revenue during the holiday weekend.
CCF has been so pleased with their ROI with mobile marketing that they canceled their print ads and now send a text broadcast weekly, consistently averaging a 12-20% return.
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Dave Marchiori & Dave Pizzuto eDealColorado
Dave and Dave’s advertiser, Fantastic Sam’s in Greenwood Village, Colorado, is having great success with their mobile marketing campaign. Fantastic Sam’s wanted to find a way to increase customer traffic, especially during holidays and other slow times, as well as sell more of the hair products they carry in the store.
Fantastic Sam’s sent out a broadcast on the 4th of July to its subscribers, “Fantastic Sam’s liter sale TODAY ONLY, Stop in 4 Huge Savings- get ur favorite shampoo or conditioner 2 for $20. Friends Text SAMS to 29548. Show this Text.”
4th of July holiday traffic had been extremely slow in previous years, with only 12 customers in 2009 and 24 customers in 2010. In 2011, after sending the eDeal broadcast to 300 subscribers, 58 customers redeemed the offer.
The 19% redemption rate generated over $1,200 in revenue for Fantastic Sam’s in one day!
Because of the increase in revenue, Fantastic Sam’s will continue using eDealColorado’s services in the future to send out more exclusive offers to loyal customers.
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Laurie Fay MyTxtAgent
Laurie’s advertiser, School of Fish in Springfield, Massachusetts, is owned by a 3rd generation member of a Tropical Fish Family that has been bringing quality fish and service to the pioneer valley since 1964. The store was looking to expand its database of subscribers by sending out exclusive, weekly broadcasts to loyal customers in order to drive traffic and sales.
School of Fish sent a broadcast out to 138 subscribers: “School of Fish—Now thru Sat. 7/16 get up to 20 gallons of RO water FREE with any purchase. Not valid w/ other offers. 413-543-1994.”
14 people came in to redeem the offer, equating to a 10% redemption rate and a total dollar amount of $1,114.00.
School of Fish also sent a second broadcast: “Text FISH to 55769 to receive $5 off their purchase of $20 or more.”
School of Fish profited $160 from the second broadcast, equating to a total of $1274 in the month of July that is directly attributed to the text offers. They now have 172 subscribers since they started at the beginning of June.
School of Fish will continue to monitor the weekly broadcasts to see which offers bring in the most sales and will be sending out more great offers to loyal customers in the future.
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Lisa Mencheski TextMeNew
Lisa’s advertiser, Sound Check, a Radio Shack dealer and 5-Star Cellcom Agent in Pulaski, Wisconsin recently saw great results from one of its broadcasts.
The store is currently located in the middle of major road construction, thus traffic to the store has been relatively slow. Sound Check wanted to promote a specific sale item through a text broadcast and also advertise the offer in the weekly newspaper to reach more people and drive traffic to the store.
Sound Check offered, “Great back to school deals at SOUND CHECK! Get an 8GB Flash Drive for only $12.99, now thru 8/6. Many more deals to see when you stop in!”
The offer was valid for 5 days and urged customers to either text SOUNDCHECK to 23827 or to check-in at the Loyalty Rewards Kiosk inside the store.
The broadcast reached 494 subscribers and 8 people redeemed the offer, all directly related to the text broadcast. One sale even included 4 additional items that they rarely sell but have high margins.
Although the redemption percentage isn’t substantially high, the owners realize how powerful the Integrated Media ManagementTM services are given its ability to drive customers into the store even though construction makes it difficult to access.
Sound Check will continue to select one hot sale item from their weekly flyer and alert customers with a text broadcast, making customers aware of the items they have in their store.
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Jason Cohen MobileScoops
Jason Cohen, owner of MobileScoops, is getting great results from one of his advertisers, Boardwalk Fresh Burgers & Fries in Columbia, Maryland.
Boardwalk, a restaurant chain with locations in 10 different states throughout the U.S., wanted to create an exclusive rewards club for current and future customers, and combine the power of mobile marketing and social media to build their subscriber list.
Boardwalk calls their program, “Boardwalk’s Fresh Club,” and they entice customers to join the campaign with both mobile and social call-to-actions: “Join Boardwalk’s Fresh Club to receive fresh tips and special offers from Boardwalk.
Boardwalk built a custom Facebook business Page to generate email and mobile opt-ins and utilized in-store signage at all participating locations, using LikeSpike QR codes for Twitter and Facebook as well.
In the first week, having launched the pilot in only one location, Boardwalk gained over 200 Facebook fans, over 100 mobile opt-ins, and added over 100 email addresses to their database.
Jason will be expanding his Integrated Media ManagementTM services to an additional 10 Boardwalk locations this month.
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George Goldberg LATextSavings
George’s advertiser, M. Fredric, is an upscale clothing boutique with several locations throughout Southern California. The owners of the boutique wanted to create an elite group of VIP customers from each of its stores who shop frequently and are likely to forward their texts to friends, and they called the program, “M. Fredric’s Text Rewards Club.”
Consumers were asked to text the keywords MF01, MF02, MF03, MF05, designating a keyword for each of their participating stores, for customers to text to the short code 63211.
All 5 stores send a weekly text to their subscribers offering an exclusive 1-2 day discount that is different each week.
Example: “M.FREDRIC alert! Show text for 15% OFF YOUR ENTIRE PURCHASE of reg price merch. 2 days! 6/26+6/27 only. No other discounts. Forward to friends!”
M. Fredric is also offering an opportunity to win a $1,000 shopping spree to one person who opts-in to their Text Rewards Club.
In the first 4 weeks, there were a total of 160 opt-ins to M. Fredric’s Text Rewards Club, and there were 25 redemptions, equaling a profit of $1,980.00 of merchandise.
M. Fredric’s ROI for the first month was 496% based upon the $399 fee they paid for the Integrated Media Management services.
At first, M. Fredric was hesitant about using the service considering the upscale demographics of its clientele, but based upon 1 month’s results, they are ecstatic with the ROI and are excited about the numbers as their subscriber list continues to grow.
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TJ Button tcdealZ
TJ’s advertiser, River City Extreme, is a family entertainment center featuring a bowling alley, arcade, mini golf and sports bar and grill and whose objective was to drive-in more customers and increase their subscriber list.
River City Extreme is using the Loyalty Rewards Kiosk, a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad, in order to send broadcasts to its large database of opt-ins and offer discounts to loyal customers.
As a today-only offer, River City Extreme sent out, “River City Extreme VIP’s! Show this message and get $10 worth of tokens for ONLY $5! Valid noon-9pm on 6/8/11. Limit 1 per text. FWD2friends.”
The broadcast was sent out to 350 subscribers and River City Extreme received a 12% redemption rate on the offer.
River City Extreme also has obtained over 310 new opt-ins since using the Loyalty Rewards Kiosk, and the entertainment center will continue using it in the future to build and maintain its subscriber database and to encourage customer loyalty.
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Rob Hartmann ConnectionText
Rob Hartmann, owner of ConnectionText, is having great success with one of his advertisers, Terminal 110, an entertainment complex in New Haven, Connecticut, featuring a restaurant, dueling piano bar and nightclub.
Terminal 110 typically holds their events, including concerts and comedy shows on Friday nights, so it wanted to drive the same amount of traffic into the complex on Saturday nights as well.
In order to drive in customers on slower Saturday nights, Terminal 110 ran a 10-day sweepstakes offering the winner a Victoria’s Secret gift certificate.
The complex used only social media to advertise the sweepstakes by posting on their Facebook and Twitter pages: “TONIGHT: 1 lucky person will win a $500 gift certificate to VICTORIA’S SECRET. Just text the word “SECRET” to 42671 to enter. MUST be present to win and don’t forget Keys to the City—CT’s only rock n’ roll dueling piano bar! Show starts at 8pm, food served till 1am and always free parking!”
As a result, 253 people texted in to redeem the offer, thus adding 253 subscribers to Terminal 110’s database and bringing in around 253 customers on the night of the sweepstakes drawing. Terminal 110 surpassed usual Saturday night cover charge sales by 20% the night of the offer. Since April, Terminal 110 has added 1,200 subscribers to its database.
Terminal 110 will continue doing Saturday sweepstakes to give loyal customers incentive to keep coming in, and will also continue utilizing social media to reach its target markets.
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Eric Helzing GoGreenTextDeals
Eric Helzing, owner of GoGreenTextDeals, is seeing great results with one of his national brand advertisers, Tilted Kilt Pub & Eatery. Several Tilted Kilt locations throughout the Chicago area are using GoGreenTextDeal’s Integrated Media Management services, and Eric recently began working with the newest location in Oakbrook Terrace, IL to build their subscriber list.
Prior to the location’s grand opening, Eric trained the entire staff on how the Integrated Media Management services work and the managers of the new location also spoke with the other Tilted Kilt locations that use the services in order to leverage their experiences and capitalize on their success.
In just a little over one month, the Oakbrook Terrace location added over 1,000 subscribers to its database.
The Tilted Kilt location in Oakbrook Terrace will continue utilizing their resources to build the subscriber database and will be sending out more offers through text broadcasts in the near future.
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TJ Button tcdealZ
TJ’s advertiser, Blondie’s Tavern in Farmington, MN, recently began using the Loyalty Rewards Kiosk to encourage customers to opt-in to their text marketing campaign and check-in to receive great offers.
Since using the Loyalty Rewards Kiosk, Blondie’s has obtained 330 new opt-ins and 2,600 check-ins!
Blondie’s sent out a broadcast out to its 350 subscribers offering a buy-1-get-1 free deal: “Blondie’s VIP’s! Show this text and get a FREE bkfast with the purchase of a bkfast of equal or greater value! Good thru 6/15/11 from 6a-9a.”
34 people redeemed the offer, equating to about a 10% redemption rate.
Since Blondie’s Loyalty Rewards Kiosk has proven to be so successful, the restaurant will continue using it to build subscriber database and encourage customer loyalty.
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TJ Button tcdealZ
TJ’s advertiser, Paradise Car Wash, wanted to drive more customers in and increase the subscriber database at several of its locations throughout Minnesota.
Paradise began using the Loyalty Rewards Kiosk at five locations, allowing customers to opt-in to their campaign through a touch pad at the car wash and check-in each time they visit in order to receive discounts.
After just two weeks of using the Loyalty Rewards Kiosk, Paradise Car Wash obtained 350 new opt-ins and over 500 check-ins.
After increasing the subscriber database, Paradise sent, “Paradise Car Wash VIPs! From 2pm-7pm get 50% off any wash full service and up! Valid 6/2/11 only MUST SHOW TEXT! Please Fwd to Friends!”
The broadcast was sent to 980 subscribers and 92 people redeemed the offer, equating to about a 9.5% response rate.
Paradise Car Wash will continue using the Loyalty Rewards Kiosk at several Paradise Car Wash locations to build subscriber database and encourage customer loyalty.
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TJ Button tcdealZ
TJ Button, owner of tcdealZ, recently yielded great results with his advertiser, Holiday Stationstores. Holiday is a leader in the convenience store industry with several locations throughout the country, that is committed to providing high quality fuel along with an extensive product selection and other services.
Several Holiday locations in Minnesota began using the Loyalty Rewards Kiosk, a touch pad that allows consumers to opt-in to an advertiser’s text marketing campaign by simply entering their phone number into the pad. The Pad also can keep track of each time a customer “checks in” to that business, and the customer will receive a loyalty “Reward” based on how many times they check-in over a given period of time.
Those who opt-in through Holiday’s Loyalty Rewards Kiosk will receive gas alerts that inform them of increases in gas prices, and will be offered a discount if they come in to purchase gas that same day.
The advertiser sent, “Holiday gas alertZ! Gas is going up to $3.79. Show this text and pay ONLY $3.65 per gal. until 6pm! Valid 6/1/11. Pay inside only.”
Holiday sent out four gas alert broadcasts to its 700 subscribers and received redemption rates between 15% and 29% each time.
Holiday Stationstores will continue sending out similar gas alert broadcasts in the future, and it wants to begin offering deals for other in-store services like oil changes as well. TJ is also in the process of expanding the Integrated Media Management services to other regional Holiday locations.
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Todd Treinen VIPTextDeals
Todd’s advertiser, Deer Creek Golf Course in Overland, Kansas, was looking to drive customers to the course to fill empty tee times on slow days.
After attending a golf trade show, Deer Creek obtained 500 new subscribers in just three days. The golf course wanted to push a message out to those 500 new subscribers with a strong call to action: “DEER CREEK GOLF: VIP’s Early Twilight Special Starts TODAY ONLY @ 4 pm for $25.00 /Green Fee-Cart & Hotdog! Up 2 Four Players per text!”
As a result of the broadcast, 26 people redeemed the offer, equating to a 5% redemption rate. The golf course profited $650 from the offer.
The following Friday, the golf course sent out another broadcast to its 512 subscribers for a Sunday Only Special: “VIP CLUB – SUNDAY SPECIAL! Green Fee & Cart for $28.00 after 12pm for up to 4 golfers. Call DEER CREEK GOLF 4 T-TIMES @ 913-681-3100.”
The weather on Sunday was cloudy, cold and windy, and the course had 8 tee times cancel. Despite the poor weather, Deer Creek had 18 golfers redeem the Sunday Special deal.
At $28.00 each to play, the Golf Course made $504.00 gross revenue. Including food and alcohol sales, Deer Creek profited about $604.00 total.
The golf course sees the potential profit in sending out similar offers each week. In one month, it could profit roughly $2,800 while they pay only $299 for the member of the TextMeUSA network’s Integrated Media Management services.
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Phil Weiss TNTMobileRewards
Phillip’s advertiser, Eugenio’s Pizza in Cary, Illinois, recently implemented a new incentive for customers—Eugenio’s Mobile Reward Program.
Eugenio’s wanted to create an interaction with current subscriber base and encourage them to refer their friends to Eugenio’s Mobile Reward Program. To do so, it implemented Eugenio’s Trivia Contest.
Eugenio’s sent a broadcast to subscribers saying, “Let’s play Eugenio’s Trivia Contest! Who introduced pasta to Italy? TXT A if Columbus OR TXT B if Polo. Tell a FRIEND to PLAY! It’s FREE!”
Subscribers were asked to text either A or B to 40812 to answer the trivia question. If customers answered the question correctly, they received a free individual size pizza. If customers answered the question incorrectly, they received a free soda for participating.
Of the 49 subscribers who received the broadcast, 20 participated, with 18 correct answers and 2 incorrect answers. By the end of the contest, 18 new subscribers joined Eugenio’s Mobile Reward Program, equating to an increase of over 36%.
Since the trivia contest was so successful, Eugenio’s Pizza will continue to create exciting call to actions to drive additional subscribers to Eugenio’s Mobile Rewards Program.
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Tim Worthy ATLdealZ
Tim Worthy, owner of ATLdealZ, signed his first advertiser, Mama’s Café & Bar. Timothy credits another member of the TextMeUSA network, eDealColorado, in helping him secure the deal. Mama’s Café has another location in Colorado that uses the TextMeUSA services, and thus strongly believes in the model.
After the restaurant’s grand opening, the main objective will be to build a subscriber list for future broadcasts. To get customers to opt-in to the rewards program, the restaurant will be using table tents and door stickers to promote the campaign and will be offering free dessert to anyone who signs up for the program.
Congratulations Tim!
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Lisa Mencheski TextMeNew
Lisa’s advertiser, Sound Check—a Radio Shack Dealer and 5-Star Cellcom Agent in Pulaski, Wisconsin— recently began implementing the Sound Check Mobile Rewards Program to build a subscriber database and increase business.
Sound Check created a trivia contest and asked customers to text SOUNDCHECK to 23827 with the answers to be entered into a sweepstakes to win an iPod Nano.
If customers answered the question correctly, they received $10 off their phone upgrade and were added to the Sound Check Mobile Rewards Program.
As a result, the subscriber list more than tripled in just one month.
Since Sound Check had such success with the trivia contest, they will be running another sweepstakes this month for a chance to win an iPod Touch. Sound Check will also be advertising their campaign in-store, on television commercials, Facebook and their website to continue building the subscriber list.
Lessons Learned? Sound Check realized the importance of brainstorming different interactive ways for advertisers to use the Integrated Media Management services in order to engage customers and keep them coming back.
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Steve McKown MOcoopinz
Steve McKown, owner of MOcoopinz, has been using the Integrated Media Management services to help drive business at Tan Pro USA, his own tanning salon chain located throughout Ohio.
Steve implemented a campaign at his salon’s Mansfield location in hopes of driving sales during weekends, which are typically the salon’s slowest days of the week.
The store implemented a strong call to action with a two day duration offering, “Buy any tanning package get 1 free,” and urging customers to text TANPRO116 to redeem.
As a result of the broadcast, 20 out of 174 subscribers responded, equating to an 11% response rate. The salon profited $1,017 as a result of the broadcast, and the subscriber list has increased to 553 subscribers since.
Tan Pro will continue using the strong call to action in the future since it generated such great results.
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Laurie Fay MyTxtAgent
Laurie Fay, owner of MyTxtAgent, is working with a local clothing boutique, It’s All About Me, in Hampden, MA. It’s All About Me recently started their “VIP” Text Alerts Program and is seeing great results.
The boutique wanted to give rewards and discounts to loyal customers, so it began sending weekly broadcasts out to its subscriber list. Through the “VIP” Text Alerts Program, the store issued a strong call to action for customers to “Text SHOPPE to get $20 off your purchase of $100 or more.”
The broadcast was sent to 184 subscribers and the store made 21 sales as a result, equating to a 11.4% redemption rate. The average sale was $142.75, and after factoring in the discount, the store made a total of $2,773.05.
In the same week, a customer came in to the boutique and told the owner she was originally planning on going to Nordstrom to shop until she saw the store’s text broadcast post onto the wall of its Facebook Page. She then changed her mind and came in to It’s All About Me, and expressed to the owner that she was impressed that the boutique was using the latest marketing technology.
It made the owner realize that sometimes people need a friendly reminder to come in and shop, and what better way to do that than through a strong call to action using Integrated Media Management services.
Because of the success of last week’s broadcast, It’s All About Me will continue sending weekly text deals to loyal subscribers.
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Eric Helzing GoGreenTextDeals
Eric’s advertiser, Dairy Queen in St. Charles, Illinois, was looking for a way to drive sales during slow period of the week. The advertiser started the “DQ Mobile Club” in order to build a list of DQ lovers and entice them to come in during the slowest times of the week with great exclusive offers.
Dairy Queen sent a text broadcast out to its subscribers with a strong call to action: “Come in to DQ of St. Charles for ‘Buy 1 Blizzard Get 1 Free.’ Today Only! Must show text to redeem.”
This was the first broadcast that was sent to the new DQ Mobile Club members, so Dairy Queen wanted to give a great first deal so that the mobile club members would be excited about the new program.
As a result of the broadcast, 14% of the DQ Mobile Club members redeemed this first offer, and many of them bought items above and beyond the Blizzard. Considering that the timing of the offer was less than ideal as it was snowing on an off all day, the deal still worked in bringing customers in during slow times.
Because DQ Mobile Club’s first broadcast was so successful, Dairy Queen is going to use GoGreenTextDeal’s services to beef up the sales of Chicken, Burgers, and items on the Orange Julius line in the upcoming weeks.
Lesson learned? A hot deal wins out over a cold day!
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Lisa Mencheski TextMeNew
Lisa’s advertiser, Express Convenience Centers, in Appleton, WI is a wholesaler chain of mainly petroleum products and automobile parts, but also offers dining and other food products.
There was a “friendly” competition among the five local radio DJ’s, so they each created their own sandwich for the Express Convenience Centers to sell to consumers. Whichever DJ sold the most sandwiches would receive a donation to their favorite charity.
Each of the DJ’s announced their keyword over the radio for two weeks urging fans to opt-in and receive a coupon for their sandwich. For example, DJ Murphy announced to text MURPHY to 23827, and when consumers did so, they received an instant coupon for $0.50 off a Murphy sandwich.
As a result of the campaign, Express Convenient Centers recieved 80 new opt-ins and an overall 17.50% redemption rate.
The advertiser is going to continue efforts to build the database and send exclusive offers to promote their food items. During the month of May, it will hold a competition between all 20 stores to see who will get the most opt-ins.
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Kyle Williams QpINs
Kyle recently closed a deal with a local farming supply store, Walla Walla Farmers Co-op in Walla Walla, Washington, who was looking for creative ways to communicate discounts and deals to the 500 farmers and growers they currently sell to.
There are about 3,500 consumer members of the Walla Walla community who go to the co-op for the one-stop convenience where they can purchase farming supplies, feed, fuel and clothes among other items.
The co-op’s primary objective was to gain a higher profit margin on sales in a timely manner and avoid making 3 days of sales calls.
Their solution? Communicating pre-buy opportunities in a strong call to action through Integrated Media Management.
The co-op holds many special offers such as “Super Tuesdays,” where customers receive $0.10 off each gallon of gas purchased, so it saw an opportunity to promote these kinds of deals using QpINs’ mobile marketing services. Walla Walla also does regular giveaways such as $100 towards fuel, and thus wanted to find an efficient way to drive traffic to the website where they publish the winners.
Seeing no better way to do this than an immediate call to action through a mobile campaign, Walla Walla Farmers Co-op signed a deal on the spot for $1,000 per month.
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Lisa Mencheski TextMeNew
Lisa is having great success with one of her local advertisers, Rose Colored Glasses Salon & Spa, in Manitowoc, WI. Rose Colored Glasses Salon & Spa is part of the Aveda Salon chain, which is a international brand with more than 7,000 stores worldwide.
Rose Colored Glasses Salon & Spa was looking for an effective way to fill empty salon chairs on a slow day, so they sent out a text message to their subscribers with a strong call to action in order to drive last minute sales.
The call to action read: TODAY ONLY @ RCG SALON! Get 30% off any hair or nail service w/ Andrea. Experience the WOW factor! Call 686-0600 to schedule. Fwd to friends!
The message was sent to 88 subscribers, and the salon was able to add several more appointments during the day. One of the stylists, Andrea, booked a haircut ($27), nail fill ($33), and highlight ($55) for that day, plus 4 more appointments for the coming weeks. Normal services provided were $115, and with the 30% off they brought in $80.50 to the salon.
Since the results of the broadcast were so successful, the salon created a list of 9 (and growing) text messages to be sent on any given day. The salon contacts Lisa and tells her which number text to send and which day to send it. In addition, clients of the salon can text RCG to enter a monthly sweepstakes for a chance to win a $25 gift card to the salon.
Lessons learned? The ‘today only’ offers are the best call to action!
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Phil Weiss TNTMobileRewards
A note from our client, Phil Weiss, owner of TNTMobileRewards:
I’ve always believed that timing is everything. As I was typing this note, you called!!!
As discussed, the reason for my note is to let you know that I closed my 1st client today!!! Two sales calls and one client!
Since I’m not even live yet, this deal was done with a handshake. Handshakes are good in McHenry County!
The scene…
Here I am sitting with my client in his Pizza place. It’s a slow time of day, about 2 PM. He’s grabbing his lunch and asks me what the bottom line is… “How much will this cost me?”
I pulled out the Rate Sheet and his eyes glazed over. “$199 per month? Let’s look at the numbers”, so he starts writing on the back of the Rate Sheet his profit for the $7.99 16” Pizza special. Meanwhile, I set up my laptop with the ROI Spreadsheet and started plugging in numbers. Low and behold, his eyes clear up and he sees more clearly now… When he reaches 200 subscribers, with 4 Text Messages per month and a modest 7% conversion with a $5 profit per sale, he sees a 141% ROI!!! Then he asks, “What if we use a 15% conversion rate?” Knowing now he is really seeing the light… three keystrokes later, his eyes actually lit up… 302% ROI!!! With the $199 Package (1st month float of a 6 month contract).
Deal Done!!! Hands are shaken!!!
The above happened because of SMS Masterminds and the network of companies! As I participated on the weekly calls with the Team, this type of information is shared in each success after success. I’ve also reached out independently to several of the teams directly… Todd, Kyle and Eric… Each were willing and able to provide valuable lessons learned!
In my mind, SMS Masterminds has developed a team of highly successful companies, through state of the art technology to creating an atmosphere of dedicated team players… SMS Masterminds is by far the leader in Mobile Marketing and intellectual capital. I’m excited about the FUTURE!!!
All the best,
Phil Weiss
